About the Projects API

The Projects API allows you to programmatically create new Wix projects. A project can be a Wix site, headless project, branded app, or a Wix Vibe site.

With the Projects API, you can:

• Create different types of projects including Wix, Headless, Branded App, and Vibe.
• Specify templates to base new projects on.
• Install apps during project creation.
• Organize projects within dashboard folders.

Use cases

• Onboard agency clients

Terminology

• Wix project: Any site or application created using the Wix platform including standard sites, headless projects, native mobile apps, and AI-generated sites.

• Wix site: Standard Wix sites with a frontend built using Wix Editor or Wix Studio.

• Headless project: Sites that use Wix's backend services with custom frontend implementations. Create a headless project when you want Wix infrastructure but need complete control over the user interface.

• Branded app: Native mobile applications using the Wix branded app builder. Create a branded app project when you want to extend your business to mobile devices.

• Wix Vibe: Sites built from chat prompts using the Wix AI-powered generation platform.