About the Suggestions API

The Suggestions API generates AI-powered campaign configurations for Google Ads. It analyzes the Wix site's content and business category to suggest keyword themes, geo targets, budget recommendations, and creative assets, giving you a ready-to-use starting point for campaign creation.

With the Suggestions API, you can:

• Get keyword theme suggestions based on the site's business.
• Get geo target suggestions for the site's audience.
• Get budget recommendations tailored to the site's goals and category.
• Get AI-generated campaign configurations, text assets, and image assets for Performance Max campaigns.
• List available incentive offers for a new Google Ads account and record the selected offer.

Before you begin

It's important to note the following points before starting to code:

• A Google Ads account must exist for the site before calling this service. Use the Account API to create one.
• Suggestions are not persisted. Pass them directly as inputs when calling CreateCampaign.
• GetKeywordThemeSuggestions, GetBudgetSuggestions, and GetGeoOptions call the Google Ads API directly and respond quickly.
• GetCampaignSuggestions, GetTextAssetSuggestions, GetImageAssetSuggestions, and GetSearchThemeSuggestions are AI-powered and can take up to 60 to 120 seconds to return results.
• GetSearchThemeSuggestions and the PMAX Leads variant of GetCampaignSuggestions are generated from the site's business profile (business goal, target audience, value proposition). Missing profile fields are filled in automatically from the site's pages, so a complete profile isn't required beforehand.
• GetIncentives is marked ALPHA and is subject to change.

Use cases

• Create and launch a Smart campaign.
• Create and launch a Performance Max campaign.

Terminology

• Keyword Theme: A topic or phrase that tells Google which search queries a Smart campaign should match.
• Geo Target: A geographic location (country, region, or city) that a campaign targets.
• Budget Recommendation: An AI-suggested daily spend amount based on the site's category and competition level.
• Creative Assets: AI-generated headlines, descriptions, and images for use in Performance Max campaign asset groups.