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## Resource: Introduction

## Article: Introduction

## Article Link: https://dev.wix.com/docs/api-reference/business-management/marketing/ads/google-ads/google-suggestion-v1/introduction.md

## Article Content:

# About the Suggestions API

The Suggestions API generates AI-powered campaign configurations for Google Ads. It analyzes the Wix site's content and business category to suggest keyword themes, geo targets, budget recommendations, and creative assets, giving you a ready-to-use starting point for campaign creation.

## With the Suggestions API, you can:

- Get keyword theme suggestions based on the site's business.
- Get geo target suggestions for the site's audience.
- Get budget recommendations tailored to the site's goals and category.
- Get AI-generated campaign configurations, text assets, and image assets for Performance Max campaigns.
- List available incentive offers for a new Google Ads account and record the selected offer.

## Before you begin

It's important to note the following points before starting to code:

- A Google Ads account must exist for the site before calling this service. Use the [Account API](https://dev.wix.com/docs/api-reference/business-management/marketing/ads/google-ads/google-account-v1/introduction.md) to create one.
- Suggestions are not persisted. Pass them directly as inputs when calling `CreateCampaign`.
- `GetKeywordThemeSuggestions`, `GetBudgetSuggestions`, and `GetGeoOptions` call the Google Ads API directly and respond quickly.
- `GetCampaignSuggestions`, `GetTextAssetSuggestions`, `GetImageAssetSuggestions`, and `GetSearchThemeSuggestions` are AI-powered and can take up to 60 to 120 seconds to return results.
- `GetSearchThemeSuggestions` and the PMAX Leads variant of `GetCampaignSuggestions` are generated from the site's business profile (business goal, target audience, value proposition). Missing profile fields are filled in automatically from the site's pages, so a complete profile isn't required beforehand.
- `GetIncentives` is marked ALPHA and is subject to change.

## Use cases

- [Create and launch a Smart campaign](https://dev.wix.com/docs/api-reference/business-management/marketing/ads/google-ads/sample-flows.md#create-and-launch-a-smart-campaign).
- [Create and launch a Performance Max campaign](https://dev.wix.com/docs/api-reference/business-management/marketing/ads/google-ads/sample-flows.md#create-and-launch-a-performance-max-campaign).

## Terminology

- **Keyword Theme**: A topic or phrase that tells Google which search queries a Smart campaign should match.
- **Geo Target**: A geographic location (country, region, or city) that a campaign targets.
- **Budget Recommendation**: An AI-suggested daily spend amount based on the site's category and competition level.
- **Creative Assets**: AI-generated headlines, descriptions, and images for use in Performance Max campaign asset groups.

@sdk_package_setup