Performance Metrics Object


Query performance metrics, conversion data, search terms, shopping performance, and asset-level data for running Google Ads campaigns.

Properties
campaignResourceNamestringRead-only

Google Ads resource name of the campaign, in the format customers/{customerId}/campaigns/{campaignId}.


clicksintegerRead-only

Number of clicks on the ad.


clicksByAdNetworkTypeAdNetworkTypeSegmentation

Click count broken down by the ad network that served the ad.


costnumber

Total amount spent in the account's currency. Already converted from micros.


ctrnumberRead-only

Click-through rate expressed as a decimal, for example 0.05 for 5%.


datestringRead-only

Date of this metric row, in YYYY-MM-DD format.


impressionsintegerRead-only

Number of times the ad was shown.


impressionsByAdNetworkTypeAdNetworkTypeSegmentation

Impression count broken down by the ad network that served the ad.


leadsinteger

Number of leads generated by the campaign.


phoneCallsintegerRead-only

Number of phone calls initiated through the ad.

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