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# Resource: Performance Metrics V1

# Type: Performance Metrics Object

# Link: https://dev.wix.com/docs/api-reference/business-management/marketing/ads/google-ads/performance-metrics-v1/performance-metrics-object.md

## Description: Query performance metrics, conversion data, search terms, shopping performance, and asset-level data for running Google Ads campaigns.

## Schema:

```json
 Type: Performance Metrics Object | type: PerformanceMetrics
 Description: Query performance metrics, conversion data, search terms, shopping performance, and asset-level data for running Google Ads campaigns.
       - name: impressions  | type: number | description: Number of times the ad was shown.
       - name: clicks  | type: number | description: Number of clicks on the ad.
       - name: ctr  | type: number | description: Click-through rate expressed as a decimal, for example 0.05 for 5%.
       - name: date  | type: string | description: Date of this metric row, in YYYY-MM-DD format.
       - name: campaignResourceName  | type: string | description: Google Ads resource name of the campaign, in the format `customers/{customerId}/campaigns/{campaignId}`.
       - name: phoneCalls  | type: number | description: Number of phone calls initiated through the ad.
       - name: leads  | type: number | description: Number of leads generated by the campaign.
       - name: cost  | type: number | description: Total amount spent in the account's currency. Already converted from micros.
       - name: clicksByAdNetworkType  | type: AdNetworkTypeSegmentation | description: Click count broken down by the ad network that served the ad.
           - name: search  | type: number | description: Count of the metric attributed to Google Search.
           - name: other  | type: number | description: Count of the metric attributed to ad networks not individually listed here. For Smart campaigns this includes all non-search networks such as display, video, and partner networks. For Performance Max campaigns this captures any networks beyond the ones explicitly broken out below.
           - name: gmail  | type: number | description: Count of the metric attributed to Gmail placements.
           - name: youtube  | type: number | description: Count of the metric attributed to YouTube placements.
           - name: discover  | type: number | description: Count of the metric attributed to Google Discover placements.
           - name: display  | type: number | description: Count of the metric attributed to the Google Display Network.
           - name: searchPartners  | type: number | description: Count of the metric attributed to Google Search partner sites.
       - name: impressionsByAdNetworkType  | type: AdNetworkTypeSegmentation | description: Impression count broken down by the ad network that served the ad.

```