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## Resource: Introduction

## Article: Introduction

## Article Link: https://dev.wix.com/docs/api-reference/business-management/marketing/emails/email-marketing/campaign/introduction.md

## Article Content:

# About the Campaign API

With the Campaign API you can manage and publish email marketing campaigns that have already been created by a Wix user.

With the Campaign API you can:

- Retrieve [statistics](https://dev.wix.com/docs/rest/business-management/marketing/email-marketing/campaign/list-statistics.md) and [recipients](https://dev.wix.com/docs/rest/business-management/marketing/email-marketing/campaign/list-recipients.md) of a campaign.
- [Retrieve](https://dev.wix.com/docs/rest/business-management/marketing/email-marketing/campaign/get-campaign.md) information about the campaign.
- [Publish](https://dev.wix.com/docs/rest/business-management/marketing/email-marketing/campaign/publish-campaign.md) a campaign and send it out to predefined contacts.
- Send a [test email](https://dev.wix.com/docs/rest/business-management/marketing/email-marketing/campaign/send-test.md).
- [Reschedule](https://dev.wix.com/docs/rest/business-management/marketing/email-marketing/campaign/reschedule.md) a campaign to send it at a different time.
- [Reuse](https://dev.wix.com/docs/rest/business-management/marketing/email-marketing/campaign/reuse-campaign.md) an existing campaign so that a Wix user doesn't have to rebuild it from scratch.

## Creating a campaign

To create a campaign, a Wix user must either design a template from scratch or use one of the pre-made templates available in the Wix dashboard. The API does not support campaign creation.

After the campaign is created, you can send a test email to preview how it will appear in an inbox. We strongly recommend calling the [Send Test](https://dev.wix.com/docs/rest/business-management/marketing/email-marketing/campaign/send-test.md) method only a few times in a row. There's a rate limit to prevent abuse of the method.

## Publishing a campaign

To publish a campaign, [sender details](https://dev.wix.com/docs/rest/business-management/marketing/sender-details/introduction.md) need to be set up. You can only publish the campaign to come from the default sender. Therefore, whenever you want to publish a different campaign, the appropriate sender must be set as the default. To determine which email address will be used as the "From" address, call [Identify Sender Address](https://dev.wix.com/docs/rest/business-management/marketing/email-marketing/campaign/identify-sender-address.md). Campaigns can only be sent to Wix site contacts.

It's possible to schedule a campaign when publishing it. You can schedule the campaign no less than 30 minutes before the sending time. A Wix user needs to [upgrade the plan](https://support.wix.com/en/article/email-marketing-upgrading-your-email-marketing-plan) to schedule the campaign.

When a campaign is published, you'll also receive a URL for the campaign's landing page, which can be shared on social media.

A campaign can also be published without sending emails. In this case, only the campaign landing page URL will be provided.

A Wix user can be blocked from using Wix Email Marketing if they don't comply with the [Wix Email Marketing Terms of Use](https://www.wix.com/shoutout/terms-of-use).

## Before you begin

- Each Wix site has an email limit. The limit depends on the [email marketing plan](https://support.wix.com/en/article/email-marketing-upgrading-your-email-marketing-plan).

## Use cases

- [A/B testing for subject lines and call-to-action (CTA) buttons](https://dev.wix.com/docs/rest/business-management/marketing/email-marketing/campaign/sample-use-cases-and-flows.md)

## Terminology

- **Campaign:** A marketing message designed to be distributed to an audience with email.
- **Template:** A predefined structure for creating campaigns. Templates include placeholders that can be replaced with specific values to customize the content.
- **Audience:** The group of recipients targeted by a campaign.
- **Campaign scheduling:** The process of setting a specific date and time for when a campaign will be sent. Requires at least 30 minutes notice before the scheduled send time.
- **Label:** A tag that allows Wix users to organize and group contacts.