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## Resource: Email Marketing Business Flow

## Article: Email Marketing Business Flow

## Article Link: https://dev.wix.com/docs/api-reference/business-management/marketing/emails/email-marketing/email-marketing-business-flow.md

## Article Content:

# Flow: Email Marketing Setup

This article outlines the end-to-end flow for setting up email marketing for a site and sending campaigns using the Wix Emails APIs. The flow covers verifying sender emails, creating sender details, building campaigns, and monitoring delivery results.

## Before you begin

It's important to note the following before starting to code:

- To create an email campaign, a Wix user must either design a template from scratch or use one of the pre-made templates available in the Wix dashboard. This business flow assumes that the campaign is already created.

## Email marketing setup flow

The following diagram shows the full email marketing setup flow.

![Email Marketing Setup Flow](https://wixmp-833713b177cebf373f611808.wixmp.com/images/29fcfca11bd75e9b2ac1fa9b92f8cf63.png)

### Step 1 | Check email marketing account status and quota

Confirm the account is active and has available sending quota before creating a campaign.

**Action:** Call [Get Account Details](https://dev.wix.com/docs/api-reference/business-management/marketing/emails/email-marketing/account-details/get-account-details.md) to retrieve the account status and current quota.

**Result:** Confirms whether campaigns can be created and sent.

### Step 2 | Verify sender email addresses

Verify the email addresses that will be used as the campaign's "from" and "reply to" addresses.

**Action:** Use the [Sender Emails API](https://dev.wix.com/docs/api-reference/business-management/marketing/emails/sender-emails/introduction.md) to create and verify a sender email address, then complete the verification process for that email.

**Result:** The sender email is verified and can be used in sender details.

### Step 3 | Create sender details

Create sender details by pairing a sender name with a verified email address.

**Action:** Call [Create Sender Details](https://dev.wix.com/docs/api-reference/business-management/marketing/emails/sender-details/create-sender-details.md) with the sender name and verified email ID.

**Result:** A sender profile is created and can be assigned to campaigns.

### Step 4 | Authenticate a sending domain (optional)

Authenticate a custom domain so campaign emails can use a branded "from" address and improve deliverability.

**Action:** Use the [Sending Domains API](https://dev.wix.com/docs/api-reference/business-management/marketing/emails/sending-domains/introduction.md) to retrieve the domain, review the required DNS records, then authenticate the domain after DNS changes propagate.

**Result:** The domain gets the `AUTHENTICATED` status and can be used in sender details.

### Step 5 | Test the campaign

Validate content with a test email.

**Action:** Call [Send Test](https://dev.wix.com/docs/api-reference/business-management/marketing/emails/email-marketing/campaign/send-test.md) to send a test email.

**Result:** The campaign is tested.

### Step 6 | Publish the campaign

Publish or schedule the campaign to a contact list.

**Action:** Call [Publish Campaign](https://dev.wix.com/docs/api-reference/business-management/marketing/emails/email-marketing/campaign/publish-campaign.md) to publish the campaign to an audience (or reschedule if needed).

**Result:** The campaign is sent or scheduled for distribution. The flow is complete.

<blockquote class="tip">

**Tip:**
- Call [Reuse Campaign](https://dev.wix.com/docs/api-reference/business-management/marketing/emails/email-marketing/campaign/reuse-campaign.md) to reuse existing campaigns when sending similar content.

</blockquote>

## See also

- [Emails APIs introduction](https://dev.wix.com/docs/api-reference/business-management/marketing/emails/introduction.md)
- [Account Details API](https://dev.wix.com/docs/api-reference/business-management/marketing/emails/email-marketing/account-details/introduction.md)
- [Campaigns API](https://dev.wix.com/docs/api-reference/business-management/marketing/emails/email-marketing/campaign/introduction.md)
- [Sender Details API](https://dev.wix.com/docs/api-reference/business-management/marketing/emails/sender-details/introduction.md)
- [Sender Emails API](https://dev.wix.com/docs/api-reference/business-management/marketing/emails/sender-emails/introduction.md)
- [Sending Domains API](https://dev.wix.com/docs/api-reference/business-management/marketing/emails/sending-domains/introduction.md)