# About the Marketing Activities API

The Marketing Activities API retrieves and manages the individual activities that make up a site's marketing plan. A marketing activity is a single planned marketing action, such as a social campaign, blog post, or email, with a title, description, and target date. Activities are produced by the AI when a plan is generated. Generating social posts for an activity is part of the separate Marketing Plan API, not this API.

With the Marketing Activities API, you can:

- Retrieve a marketing activity.
- Query activities by their fields.
- Create or update a marketing activity.

## Before you begin

It's important to note the following point before starting to code:

- Marketing activities belong to a site's marketing plan. They're normally produced by generating a plan with the Marketing Plan API, which you can then retrieve and manage here.

## Use cases

- [Generate a marketing plan and publish its posts](fallback::https://dev.wix.com/docs/api-reference/business-management/marketing/marketing-plan/sample-flows#generate-a-marketing-plan-and-publish-its-posts)

## Terminology

- **Marketing activity:** A single planned marketing action within a marketing plan, such as a social campaign, blog post, or email.

## See also

- [Marketing Plan API: Sample Flows](fallback::https://dev.wix.com/docs/api-reference/business-management/marketing/marketing-plan/sample-flows)

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