> Portal Navigation:
> 
> - Append `.md` to any URL under `https://dev.wix.com/docs/` to get its markdown version.
> - Pages are either content pages (article or reference text) or menu pages (a list of links to child pages).
> - To get a menu page, truncate any URL to a parent path and append `.md` (e.g. `https://dev.wix.com/docs/sdk.md`, `https://dev.wix.com/docs/sdk/core-modules.md`).
> - Top-level index of all portals: https://dev.wix.com/docs/llms.txt
> - Full concatenated docs: https://dev.wix.com/docs/llms-full.txt

## Resource: Introduction

## Article: Introduction

## Article Link: https://dev.wix.com/docs/api-reference/business-management/marketing/referral-program/introduction.md

## Article Content:

# About the Referral Program APIs

The Referral Program APIs enable you to build and manage customer referral programs that drive business growth. Use these APIs to incentivize existing customers to refer new customers by offering rewards to both parties when they complete qualifying referral actions.

The Referral Program APIs include the following functionality:

- **[Referral Program API](https://dev.wix.com/docs/rest/business-management/marketing/referral-program/referral-program/introduction.md)**: Create and manage a referral program with custom rewards and settings.
- **[Referral Rewards API](https://dev.wix.com/docs/rest/business-management/marketing/referral-program/referral-rewards/introduction.md)**: Access data about rewards given to customers who participate in a site's referral program.
- **[Referring Customers API](https://dev.wix.com/docs/rest/business-management/marketing/referral-program/referring-customers/introduction.md)**: Manage referring customers, including generating referral codes.
- **[Referred Friends API](https://dev.wix.com/docs/rest/business-management/marketing/referral-program/referred-friends/introduction.md)**: Track customers who were referred and their conversion progress.

Wix supports referrals across the Wix ecosystem:

- eCommerce purchases and payments.
- Bookings appointments and sessions.
- Event registrations and ticket purchases.
- Pricing plan subscription and membership plans.
- Restaurant food delivery and pickup orders.
- Online program course enrollments and program participation.

> **Note**: At least one of these apps created by Wix must be installed on a site in order to use the Referral Program APIs: Wix Stores, Wix Bookings, Wix Events, Wix Pricing Plans, Wix Restaurants, or Wix Online Programs. 

## Reward types

The Referral Program APIs support the following types of rewards:

- **Loyalty points**: Integrate with Wix [Loyalty APIs](https://dev.wix.com/docs/api-reference/crm/loyalty-program/accounts/accounts/account-object.md) to award points that customers can redeem for future purchases.
- **Coupons**: Integrate with the [Loyalty Coupons API](https://dev.wix.com/docs/api-reference/crm/loyalty-program/rewards/coupons/introduction.md) and [Coupons API](https://dev.wix.com/docs/api-reference/business-solutions/coupons/about-wix-coupons.md) to provide discount codes or promotional offers that customers can apply to purchases.

## Before you begin

It's important to note the following points before starting to code:

- The site must have a [Plus plan for Wix Studio](https://www.wix.com/upgrade/website), or [Business plan or higher for Wix Editor](https://www.wix.com/upgrade/website).
- At least 1 of the following Wix apps must be installed on the site: Stores, Bookings, Events, Pricing Plans, Restaurants, or Online Programs.
- Only specific actions taken within the Wix site can be considered a referral action that qualifies receipt of a reward.