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# Resource: Item V1

# Type: Item Object

# Link: https://dev.wix.com/docs/api-reference/business-management/marketing/social-media/item-v1/item-object.md

## Description: An item is a social media post managed through the Publisher API. An item can be a published post, a scheduled post, or a draft, as indicated by its `status`, and it targets a single connected social channel such as Instagram, Facebook, or TikTok.

## Schema:

```json
 Type: Item Object | type: Item
 Description: An item is a social media post managed through the Publisher API. An item can be a published post, a scheduled post, or a draft, as indicated by its `status`, and it targets a single connected social channel such as Instagram, Facebook, or TikTok.
       - name: id  | type: string | description: Item ID.
           - name: value  | type: string | description: 
       - name: channel  | type: Channel | description: Social channel the item is published to, and the account within that channel.
           - name: name  | type: string | description: Social channel the item is published to.
               enum: INSTAGRAM, FACEBOOK, YOUTUBE, LINKEDIN, TWITTER, PINTEREST, GBP, TIKTOK
           - name: accountId  | type: string | description: ID of the connected account the item is published to.
           - name: accountName  | type: string | description: Display name of the connected account the item is published to.
           - name: externalItemId  | type: string | description: ID of the post on the social channel. Returned after the item is published.
           - name: externalItemUrl  | type: string | description: URL of the post on the social channel. Returned after the item is published.
           - name: publishingTarget  | type: PublishingTarget | description: Specific destination within the account, such as a Facebook page or a Pinterest board.
               - name: id  | type: string | description: ID of the publishing target.
               - name: displayName  | type: string | description: Display name of the publishing target.
               - name: pictureUrl  | type: string | description: URL of the publishing target's picture.
       - name: type  | type: string | description: Item format. The `type` and the content set in `data` must match a combination supported by the item's `channel.name`:  - Instagram: `POST` with `instagramPost`, or `STORY` with `instagramStory`. - Facebook: `POST` with `facebookPost`, `REEL` with `facebookReel`, or `STORY` with `facebookStory`. - YouTube: `VIDEO` with `youtubeVideo`, or `SHORT` with `youtubeShort`. - LinkedIn: `POST` with `linkedinPost`. - X (Twitter): `POST` with `twitterPost`. - Pinterest: `POST` with `pinterestPost`. - Google Business Profile: `POST` with `gbpPost`. - TikTok: `POST` with `tiktokPhoto`, or `VIDEO` with `tiktokVideo`.
           enum: POST, REEL, VIDEO, SHORT, STORY
       - name: status  | type: string | description: Current status of the item in its lifecycle.
           enum: PUBLISHED, SCHEDULED, CANCELED, FAILED, DELETED, PROCESSING, DRAFT, IN_QUEUE
       - name: publishedDate  | type: string | description: Date and time the item was published. Returned only after the item is published.
           - name: seconds  | type: string | description: 
           - name: nanos  | type: number | description: 
       - name: schedulingInfo  | type: SchedulingInfo | description: Scheduling info. Set to schedule the item for a future date instead of publishing it immediately.
           - name: scheduledDate  | type: string | description: Date and time the item is scheduled to be published.
           - name: schedulingTimestamp  | type: string | description: Date and time the item was scheduled.
       - name: referenceId  | type: string | description: Caller-defined reference that uniquely identifies the item. Can be used to prevent duplicate publishing: an attempt to publish a second item with the same `referenceId` fails. Can also be used as a UTM campaign ID.
       - name: siteAnalytics  | type: SiteAnalytics | description: Aggregated analytics for the site, attributed to traffic from this post.
           - name: traffic  | type: number | description: Number of site sessions attributed to this post.
           - name: pageView  | type: number | description: Number of page views attributed to this post.
           - name: siteBounceRate  | type: float | description: Site bounce rate attributed to this post.
           - name: revenue  | type: float | description: Revenue attributed to this post.
           - name: conversionFunnel  | type: ConversionFunnel | description: Conversion funnel data attributed to this post.
               - name: cartViewsSessions  | type: number | description: Number of sessions that viewed the cart.
               - name: checkOutSessions  | type: number | description: Number of sessions that reached checkout.
               - name: storeOrdersSessions  | type: number | description: Number of sessions that placed a store order.
               - name: bookingsConfirmed  | type: number | description: Number of confirmed bookings.
           - name: updatedDate  | type: string | description: Date and time the insights were last updated.
       - name: insightsSummary  | type: InsightsSummary | description: Summary of the post's performance on the social channel, such as impressions and interactions.
           - name: impressions  | type: number | description: Number of unique impressions (reach).
           - name: interactions  | type: number | description: Number of interactions, such as likes and comments.
           - name: updatedDate  | type: string | description: Date and time the insights were last updated.
           - name: impressionsTotal  | type: number | description: Total number of impressions.
       - name: draftInfo  | type: DraftInfo | description: Creation and update dates, returned for draft items.
           - name: createdDate  | type: string | description: Date and time the draft was created.
           - name: updatedDate  | type: string | description: Date and time the draft was updated.
       - name: suggested  | type: boolean | description: Whether the item was generated as an AI suggestion.
       - name: external  | type: boolean | description: Whether the item is a post created natively on the social channel rather than published through Wix.
       - name: publicationError  | type: PublicationErrorDetails | description: Details of why the item failed to publish. Returned only when `status` is `FAILED`.
           - name: message  | type: string | description: Error message shown when publishing fails.

```