An SEO pattern is a template of SEO tags defined for one page type, such as every blog
post or every store product. A pattern's tags may contain variables, written as
{{variable}}, that are filled in with each item's own values when its page renders,
so a Wix user sets the tags for a whole page type once instead of item by item.
Every page type always has a pattern in effect. When a site has no pattern of its own
for a page type, the built-in Wix default applies, and source reports which of the
two is in effect.
A change to a pattern reaches the live site without a site publish, and applies to every page of that type that has no SEO tags set for the item itself.
The pattern Wix provides for the page type, which applies whenever the site has no pattern of its own.
Always returned, so you can see what a reset would restore.
SEO pattern ID, in the format {pageType}.
For a pattern that applies to a single page built from a Wix Data collection, the
format is {pageType}:{pageId}.
Language the pattern applies to, as an IETF BCP 47 language tag. For example,
en-US for U.S. English.
A page type has a single pattern, so this reports the site's primary language.
ID of a single page built from a Wix Data collection, when the pattern applies to that page alone rather than to the whole page type.
Supported only for the WIX_DATA_PAGE_ITEM page type.
Page type the pattern applies to. For example, STATIC_PAGE, BLOG_POST, or
STORES_PRODUCT.
The site's own pattern for the page type, which takes precedence over the Wix default.
Empty when the site has no pattern of its own, in which case defaultPattern
applies.