> Portal Navigation:
> 
> - Append `.md` to any URL under `https://dev.wix.com/docs/` to get its markdown version.
> - Pages are either content pages (article or reference text) or menu pages (a list of links to child pages).
> - To get a menu page, truncate any URL to a parent path and append `.md` (e.g. `https://dev.wix.com/docs/sdk.md`, `https://dev.wix.com/docs/sdk/core-modules.md`).
> - Top-level index of all portals: https://dev.wix.com/docs/llms.txt
> - Full concatenated docs: https://dev.wix.com/docs/llms-full.txt

## Resource: Introduction

## Article: About Recommendations

## Article Link: https://dev.wix.com/docs/api-reference/business-solutions/e-commerce/other-services/recommendations/introduction.md

## Article Content:

# About Recommendations


Recommendations are personalized product suggestions shown to customers on a business's site. Recommendations can be based on various factors such as customer behavior, preferences, product relationships, and popularity trends. For example, you might see sections like "customers who bought this also bought" or "items recommended for you" on a site. Businesses use recommendations to increase sales, improve customer experience, and boost engagement.

The Recommendations service enables businesses to connect external recommendation engines or implement custom logic that analyzes customer or product data to generate other product suggestions on a site.  

The Recommendations service includes: 

- **[Recommendations API](https://dev.wix.com/docs/rest/business-solutions/e-commerce/other-services/recommendations/recommendations/introduction.md)**: Retrieve recommendation algorithms available on a site and get product suggestions provided by an algorithm.
- **[Recommendations Service Plugin](https://dev.wix.com/docs/rest/business-solutions/e-commerce/other-services/recommendations/recommendations-service-plugin/introduction.md)**: Integrate custom recommendation algorithms and external recommendation services with the eCommerce platform.


## See also
- [About Other Services](https://dev.wix.com/docs/rest/business-solutions/e-commerce/other-services/introduction.md)
- [About Purchase Flow](https://dev.wix.com/docs/rest/business-solutions/e-commerce/purchase-flow/introduction.md)