> Portal Navigation:
> 
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## Resource: Introduction

## Article: Introduction

## Article Link: https://dev.wix.com/docs/api-reference/crm/loyalty-program/accounts/introduction.md

## Article Content:

# About Accounts

Customer loyalty accounts are essential to building successful reward programs. Wix provides a set of APIs that enable you to create and manage loyalty accounts across sites.

These APIs allow you to provide full loyalty account management:

- [Accounts](https://dev.wix.com/docs/api-reference/crm/loyalty-program/accounts/accounts/introduction.md): Create and manage customer loyalty accounts, track point balances, and handle point earning, adjusting, and redemption across all customer interactions.
- [Imports](https://dev.wix.com/docs/api-reference/crm/loyalty-program/accounts/imports/introduction.md): Import existing loyalty data from external sources, enabling seamless migration from other loyalty platforms while maintaining customer point balances and history.
- [Social Media](https://dev.wix.com/docs/api-reference/crm/loyalty-program/accounts/social-media/introduction.md): Track and reward customers for following social media channels, integrating social engagement with your loyalty program.
- [Transactions](https://dev.wix.com/docs/api-reference/crm/loyalty-program/accounts/transactions/introduction.md): Access comprehensive transaction history and audit trails for all loyalty account activities including point earning, redemption, adjustments, and refunds.

## Before You Begin

It's important to note the following before starting to code:

- A site must have the [Wix Loyalty Program](https://www.wix.com/app-market/web-solution/loyalty) app installed.
- For social media integrations, channels must be enabled in the dashboard before customers can follow them.
- Import files must be in CSV format with required email and points balance fields, and have a maximum size of 10MB.

## Terminology

- **Loyalty Account**: A customer account that tracks loyalty points balance, transaction history, and tier status within a site's loyalty program.
- **Transaction**: A record of loyalty account activity including point earning, redemption, adjustments, refunds, and expirations.
- **Import**: A batch process for uploading loyalty data from external sources, typically used for migrating from other loyalty platforms.
- **Social Media Channel**: External social platforms (Facebook, Instagram, etc.) that customers can follow to earn loyalty points.