> Portal Navigation:
> 
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> - Pages are either content pages (article or reference text) or menu pages (a list of links to child pages).
> - To get a menu page, truncate any URL to a parent path and append `.md` (e.g. `https://dev.wix.com/docs/sdk.md`, `https://dev.wix.com/docs/sdk/core-modules.md`).
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## Resource: Introduction

## Article: Introduction

## Article Link: https://dev.wix.com/docs/api-reference/crm/loyalty-program/accounts/social-media/introduction.md

## Article Content:

# About the Social Media API

The Social Media API allows you to track when a loyalty customer follows a social media channel. After following a social media channel, the customer's loyalty account receives some loyalty points.

With the Social Media API, you can:

- [Add](https://dev.wix.com/docs/rest/crm/loyalty-program/social-media/create-followed-channel.md) a new channel to an account's followed channels.
- [List](https://dev.wix.com/docs/rest/crm/loyalty-program/social-media/list-followed-channels.md) all social media channels of a member.

## Before you begin
It's important to note the following before starting to code:

- A site must have the [Wix Loyalty Program](https://www.wix.com/app-market/web-solution/loyalty) installed to use this API.
- Members can only follow enabled channels. A Wix user has to enable channels in the dashboard.

## Use cases

- [Sync followed social media channels and loyalty points with an external system](https://dev.wix.com/docs/rest/crm/loyalty-program/social-media/sample-use-cases-and-flows.md)

## Terminology

- **Social media**: Online platforms and apps that enable users to create, share, and engage with content, as well as interact with others through communication, collaboration, and networking. For example, Facebook, Instagram, X, and LinkedIn.
- **Loyalty points**: Type of reward system used by businesses to encourage customer engagement and retention. Customers earn points based on their purchases or specific actions, such as referrals or social media engagement. These points can typically be redeemed for discounts, free products, or exclusive benefits, fostering brand loyalty and repeat business.

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