About Loyalty Program Management

The loyalty program management APIs allow you to create, customize, and manage customer reward programs on Wix sites. With these APIs, you can build personalized loyalty experiences that include point earning mechanisms, tier-based rewards, and program lifecycle management.

These APIs allow you to provide full loyalty program lifecycle management:

  • Programs: Create and manage the core loyalty program structure. Control program status, customize point definitions, and configure advanced features like points expiration.
  • Earning Rules: Define how customers earn loyalty points through various activities. Create rules for fixed point amounts or conversion rate-based rewards tied to spending.
  • Tiers: Implement customer segmentation through tier-based programs.

Before You Begin

It's important to note the following before starting to code:

  • A site must have the Wix Loyalty Program app use this API.
  • Premium features like tiers and points expiration require appropriate plan upgrades.

Terminology

  • Loyalty Program: A customer retention system that rewards customers with points for various activities and interactions.
  • Points: The collectible currency unit of a loyalty program (can be customized as "Stars," "Credits," etc.).
  • Earning Rule: A configuration that defines how customers earn points through specific activities or spending.
  • Tier: A loyalty level that customers achieve based on accumulated points, offering different benefits and earning rates.
  • Base Tier: The default tier for customers who haven't yet qualified for higher tiers.
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