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## Resource: Introduction

## Article: Introduction

## Article Link: https://dev.wix.com/docs/api-reference/crm/loyalty-program/rewards/introduction.md

## Article Content:

# About Rewards

Member rewards are essential to building engaging loyalty programs that drive customer retention and satisfaction. Wix provides a set of APIs that enable you to create, manage, and deliver reward experiences across your site.

These APIs allow you to manage rewards:

- [Rewards](https://dev.wix.com/docs/api-reference/crm/loyalty-program/rewards/rewards/introduction.md): Define and manage reward offerings that customers can redeem with their loyalty points, from discount coupons to free shipping rewards.
- [Checkout Discount](https://dev.wix.com/docs/api-reference/crm/loyalty-program/rewards/checkout-discount/introduction.md): Apply loyalty discounts seamlessly during the checkout process, enabling real-time point redemption and reward application.
- [Coupons](https://dev.wix.com/docs/api-reference/crm/loyalty-program/rewards/coupons/introduction.md): Create and manage loyalty coupons when customers redeem their points, handling the conversion from rewards to actual usable coupons.

## Before You Begin

It's important to note the following before starting to code:

- A site must have the [Wix Loyalty Program](https://www.wix.com/app-market/loyalty) installed.
- To use checkout discount functionality, a site must have the Wix Bookings, Wix Stores or Wix Restaurants Orders (New) app.

## Terminology

- **Reward**: A benefit that customers can redeem using their loyalty points, such as discounts, free shipping, or special offers.
- **Loyalty Coupon**: A specific loyalty object that holds the specifications used to create a reference coupon when points are redeemed.
- **Checkout Discount**: A discount applied to a checkout using loyalty points, coupons, or referral rewards.