About App Distribution

All apps that should be installed on customers' sites go through one of Wix's distribution flows:

• Apps that should be listed on the Wix App Market are submitted to a review process. This is to check they meet our requirements for performance, security, content, and more. The review is an automated AI process that runs when you submit and publish your app, so your app can go from submission to published in minutes.
• Apps that should be shared directly with users should be distributed using an install link, or installed directly on a site within your account from the app dashboard, without going through a review process.

Review for apps listed in the Wix App Market

Apps that are (or are going to be) listed in the App Market need to be submitted for review when:

• You want to get listed on the Wix App Market.
• Your app was previously reviewed and declined.

Other changes to your app require that you release a new version, and don't require review or approval.

Prepare your app for review

It's important that your app is production-ready before you submit it for review. This means checking and testing the app thoroughly. Learn more about testing your app.

For paid apps, payout account setup must also be complete before you can publish.

The app review process

When you submit your app and publish it, Wix runs an automated AI review that checks your app against the App Market requirements. Results are typically available within minutes.

• If your app passes, it's published to the Wix App Market.
• If your app doesn't pass, blockers appear in your dashboard describing what you need to fix. Resolve the blockers, then submit and publish again. You repeat this until your app goes live.

For step-by-step instructions, see Submit your app for review. If you disagree with a blocker, you can contact Wix support to appeal the decision.

App submission statuses

You can view your app's submission status in the Versions tab of your app's dashboard.

Status	Description
DRAFT	You're working on app development, and haven't submitted it for review.
PUBLISHED	Your app is now available to the public on the Wix App Market.
ARCHIVED	Your old app version is archived once a new one is published.

Distribution for unlisted apps

You can distribute your app that won't be listed in the Wix App Market from the Distribute App button on your app dashboard's homepage.

See also

• Submit your app for review
• About app versioning
• About App Installation
• About App Testing