> Portal Navigation:
> 
> - Append `.md` to any URL under `https://dev.wix.com/docs/` to get its markdown version.
> - Pages are either content pages (article or reference text) or menu pages (a list of links to child pages).
> - To get a menu page, truncate any URL to a parent path and append `.md` (e.g. `https://dev.wix.com/docs/sdk.md`, `https://dev.wix.com/docs/sdk/core-modules.md`).
> - Top-level index of all portals: https://dev.wix.com/docs/llms.txt
> - Full concatenated docs: https://dev.wix.com/docs/llms-full.txt

## Resource: About App Promotion

## Article: About App Promotion

## Article Link: https://dev.wix.com/docs/build-apps/launch-your-app/app-promotion/about-app-promotion.md

## Article Content:

# About App Promotion

Effective app promotion is key to growing your Wix user base and standing out on the Wix App Market. It's about improving discoverability and showcasing your app's value. When you promote your app well, you foster engagement and position it for long-term success.

With the right strategies, you can:

* **Boost visibility:** Stand out on the Wix App Market and attract more Wix users.
* **Acquire Wix users:** Highlight your app's value to engage and grow your audience.
* **Increase engagement:** Build relationships, gather feedback, and create advocates.

This article provides an overview of both self-promotion strategies and Wix-led promotion opportunities.

## Self-promotion strategies

You can actively promote your app through multiple channels to increase visibility and Wix user acquisition.

Successful apps typically combine several strategies including reaching out to Wix users directly, optimizing pricing strategies, improving SEO, leveraging social media, and building relationships in the Wix community.

Learn more about [best practices for app promotion](https://dev.wix.com/docs/build-apps/launch-your-app/app-promotion/self-promotion/best-practices-for-app-promotion.md).

## App promotion opportunities from Wix

Wix can promote your app through programs like Wix Choice, curated placements, seasonal sales, and improved search rankings. These promotions can significantly boost your app's visibility and growth.

Learn more about [app promotion opportunities from Wix](https://dev.wix.com/docs/build-apps/launch-your-app/app-promotion/promotion-by-wix/app-promotion-opportunities-from-wix.md).

## See also

* [Best practices for app promotion](https://dev.wix.com/docs/build-apps/launch-your-app/app-promotion/self-promotion/best-practices-for-app-promotion.md)
* [App promotion opportunities from Wix](https://dev.wix.com/docs/build-apps/launch-your-app/app-promotion/promotion-by-wix/app-promotion-opportunities-from-wix.md)
* [About User support](https://dev.wix.com/docs/build-apps/manage-your-app/user-support/about-user-support.md)
* [UX / UI best practices](https://dev.wix.com/docs/build-apps/develop-your-app/design/ux-and-ui-best-practices.md)