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## Resource: App Promotion Opportunities from Wix

## Article: App Promotion Opportunities from Wix

## Article Link: https://dev.wix.com/docs/build-apps/launch-your-app/app-promotion/promotion-by-wix/app-promotion-opportunities-from-wix.md

## Article Content:

# App Promotion Opportunities from Wix

Wix offers multiple ways to promote your app and increase your visibility to help you reach more users. Wix selects and features apps across the Wix platform, including the Wix App Market, Wix dashboard, and within specific verticals, based on various criteria.

> **Note**: Not all promotion options rely on ratings, installs, or metrics alone. Some prioritize filling user needs, highlighting solutions, or supporting strategic initiatives.

## Types of promotion

The following sections describe the various approaches that Wix uses to help apps gain visibility across the platform.

### Wix Choice program

Wix Choice is a recognition program for high-quality apps.

Learn more about the [selection criteria and benefits](https://dev.wix.com/docs/build-apps/launch-your-app/app-promotion/promotion-by-wix/wix-choice-program.md).

### Editorial and curated placements

Wix teams curate placements like **Team Picks** and **Popular This Month** to highlight apps that meet specific user needs, fit seasonal initiatives, or align with strategic priorities.

**Benefits:**  
* Featured placement even without high install numbers  
* Exposure to a targeted audience  

### Strategic and functional placements

Apps may be promoted throughout Wix based on functional gaps and strategic needs, helping users discover relevant solutions. This includes promotional banners in the Wix dashboard and vertical-specific integrations within product areas. For example, shipping apps on the Wix Stores **Dropshipping Products** page or marketing apps on the **Marketing Integrations** page.

**Benefits:**  
* Visibility in contextually relevant locations  
* Higher chance of user discovery  

### App Market search ranking and algorithmic discovery

Apps appear in App Market search results and category browsing based on algorithmic ranking. Optimizing your [App Market listing](https://dev.wix.com/docs/build-apps/launch-your-app/market-listing/about-market-listings.md) with clear descriptions, relevant keywords, and quality signals improves visibility.

**Benefits:**  
* Improved discoverability in App Market searches  
* Greater exposure to potential users  

## What influences selection

While each promotion opportunity has its own criteria, certain factors improve your app's chances to be promoted:

* Apps that follow [UX and UI best practices](https://dev.wix.com/docs/build-apps/develop-your-app/design/ux-and-ui-best-practices.md) and provide excellent user experiences.
* Positive reviews and strong engagement.
* Apps that fill important needs for Wix users.
* Clear, well-optimized [App Market listings](https://dev.wix.com/docs/build-apps/launch-your-app/market-listing/about-market-listings.md#best-practices).
* Regular updates and responsive user support.

## Get support

If you have questions about your app's visibility, search rankings, or promotional opportunities, [contact us](https://dev.wix.com/docs/build-apps/manage-your-app/contact-us/contact-us.md).

## See also

- [About app promotion](https://dev.wix.com/docs/build-apps/launch-your-app/app-promotion/about-app-promotion.md)
- [Wix Choice program](https://dev.wix.com/docs/build-apps/launch-your-app/app-promotion/promotion-by-wix/wix-choice-program.md)
- [Wix App Market sale](https://dev.wix.com/docs/build-apps/launch-your-app/app-promotion/promotion-by-wix/wix-app-market-sale.md)
- [About App Market listings](https://dev.wix.com/docs/build-apps/launch-your-app/market-listing/about-market-listings.md)