Self-managed headless lets you build your frontend with any framework and connect it to Wix's backend using the JavaScript SDK or REST API. You handle configuration, authentication, and hosting yourself.
This approach is relevant for integrating Wix business solutions into existing sites, using non-standard frameworks, or building highly customized solutions.
Note: For a simplified setup with managed hosting and authentication, see Wix-managed headless.
A headless project is a Wix site that uses Wix's business management platform without necessarily using a Wix frontend. It appears in your Wix account alongside your sites, so you can manage everything in one place. There are two ways to start:
To call Wix APIs, your frontend (a "client") must be authorized. The strategy you choose depends on what you're building:
You can use more than one strategy in the same project. To learn more, see Authorization Strategies.
There are two ways to interact with the Wix platform from your frontend:
In some cases, you may want to use both.
Last updated: 25 June 2026