11. Confidentiality

11.1 Wix (or anybody acting on its behalf) may disclose to the Partner certain information as a result of Partner’s participation in the App Market, which information is considered to be confidential (herein referred to as “Confidential Information”). For purposes of this Agreement, the term “Confidential Information” shall include, but not be limited to, all information in any and all mediums disclosed by Wix to the Company (as those terms are defined below) including, without limitation, data, technology, know-how, inventions, discoveries, designs, processes, formulations, models, equipment, algorithms, software programs, interfaces, documents, specifications, information concerning research and development work, and/or trade and business secrets. Confidential Information will also include information disclosed by Wix which relates to current, planned or proposed products, marketing and business plans, forecasts, projections and analyses, financial information, and customer information.

11.2 Partner shall at all times, both during and after the Term, keep and hold such Confidential Information in the strictest confidence, and shall not use such Confidential Information for any purpose other than as may be reasonably necessary for the performance of its duties pursuant to this Agreement.

11.3 In any case in which Partner and Wix engaged in Non-Disclosure Agreement prior to this Agreement (“NDA”) and the terms of such NDA conflict this Section 11 – The terms of the NDA shall govern.