Monetizing Your App

Overview

Every app in the Wix App Market can be free or paid, or a combination of the two.

There are two ways you can earn revenue from your app:

  • Offer a recurring plan – charge users a monthly/yearly recurring fee in order to use certain features in your app.
  • (In Beta) Offer in-app purchases – provide a service or set of products as a standalone package that users can buy.
Important:
Any revenue you collect will be shared with Wix, in accordance with our Partner Agreement.
Important:
We’ll work with you and advise which features should be part of your app’s premium plan. If you have a site component, keep in mind that users must be able to change your app’s colors and fonts for free – so include these options in your app’s free version.
Pricing model

The first thing you should decide is the type of pricing model that’s right for your app. We highly recommend the freemium model, which is the same model Wix uses.

  • Freemium Offer a free version of your app for an unlimited period of time so that users can experience it. Encourage users to upgrade by offering advanced features in your app’s premium version. 
    We’ve found that the freemium model is the most effective way to generate revenue for a good product.
  • Recurring plan with a free trial – Although it’s less effective than the freemium model, another option is to let users try out your app for a certain amount of time before they pay for a recurring plan. During the trial period, all the features should be free.
  • Recurring plan without a trial – Note that we don’t recommend having a premium-only app. However, depending on your product/service, it may not be possible to offer a free trial or free plan.
  • (In Beta) In-app purchases – You can offer packages that users pay for as standalone purchases. You can offer in-app purchases in a free app, or combine in-app purchases with any of the other pricing models.
Recurring plans

If your pricing model is based on a recurring plan – freemium, premium with a trial, or premium-only – you can offer either one or three different recurring plans for your app. (Your free plan does not count as one of your recurring plans.)

Once you decide your app’s plans, here’s how to implement it in your app.

Have a dashboard app? Currently, you can offer just one recurring plan. (Stay tuned, multiple plans are coming soon!) Feel free to contact us if you have any questions about how to price your app’s plan.

How to price your premium plan

When deciding the price for your app’s premium plan, there are a few things you should keep in mind:

  • Price your app at $2.99/month or higher. After much analysis and A/B testing, we’ve decided on $2.99 as the minimum price for apps: this price is good for both third-party apps and Wix in terms of processing fees, and we’ve found that making the price even lower doesn’t help conversion rates.
  • Users pay in monthly or yearly recurring payments. Set a price for each plan:
    • Site Apps: There are two options here – you can either just set a monthly price, or you can offer both a monthly and a yearly price. If you’re offering both, discount the yearly price by at least 20% relative to the monthly price. This gives users an incentive to shift to yearly payments.
    • Apps with a dashboard component: we currently support monthly plans only.
  • Users always pay the lower price. When a user upgrades your app, they’ll keep paying this price even if you increase your price later. If you decrease the price, the lower price will be for all users – even those who upgraded before the change.
  • We display all prices in the user’s currency. The exchange rate we use is updated from time to time, but we won’t increase the price for existing users. If the updated exchange rate lowers the price, we’ll lower the price for all users who pay in this currency.

Examples:

Here’s an example of an app with one recurring plan:

Offering three recurring plans? Each plan should have a different set of premium features and a different price. For example:

In-app purchases

Whether your app is completely free or has recurring plans, you can offer packages that users pay for as standalone purchases. For example, if your app sells custom images to users, you can sell each image as a one-time purchase, offer a package of 10 images, and more.

This option is currently in beta, so talk to us if you want to offer in-app purchases.

Here are a few things to keep in mind when planning your in-app purchase packages:

  • We don’t limit the number of in-app purchase packages. You can offer as many as you want, but we suggest that you don’t offer more than 5.
  • We display all prices in the user’s currency. The exchange rate we use is updated from time to time, but we won’t increase the price for existing users. If the updated exchange rate lowers the price, we’ll lower the price for all users who pay in this currency.

Want to offer one-time payments in your app? Here’s how to implement it.

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