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## Resource: About Analytics Events

## Article: About Analytics Events

## Article Link: https://dev.wix.com/docs/sdk/host-modules/site/events/about-analytics-events.md

## Article Content:

# About Analytics Events

Analytics events are notifications about site visitor actions performed on a Wix site. You can integrate external analytics platforms such as Google Analytics or Facebook Pixel to [track visitor behavior and measure performance](https://dev.wix.com/docs/build-apps/develop-your-app/extensions/site-extensions/embedded-scripts/analyze-user-behavior-using-embedded-scripts.md).

There are 2 types of analytics events: standard events and custom events.

## Standard events

Wix business solutions, such as Wix Stores or Wix Events, trigger standard events automatically. For example, when a visitor adds a product to their cart on a site with Wix Stores, Wix triggers an `AddToCart` event.

Standard events are organized into the following categories:

- **General events**: Basic site interactions such as page views, content views, and form submissions.
- **Wix Bookings events**: Service booking and appointment scheduling.
- **Wix Events events**: Event ticket bookings, registrations, and RSVP tracking.
- **Wix Members events**: Sign-ups or logins to Wix Members.
- **Wix Stores events**: eCommerce interactions such as product views, cart actions, and purchases.

Wix doesn't automatically forward standard events to external analytics platforms. To report them, call [Track Event](https://dev.wix.com/docs/sdk/host-modules/site/analytics/track-event.md) in your [embedded script code](https://dev.wix.com/docs/build-apps/develop-your-app/extensions/site-extensions/embedded-scripts/analyze-user-behavior-using-embedded-scripts.md).

<!-- TODO: Clarify with devs—what happens if you manually call trackEvent() for a standard event that also auto-triggers? Does the listener receive it twice? Does the analytics platform see a duplicate event? -->

<!-- TODO: Clarify whether the Wix dashboard tracks or persists standard event data beyond real-time. The "Real-Time Traffic" page shows some analytics from standard events, but not all, and the data doesn't appear to be persisted. -->

## Custom events

Custom events are events you define to track visitor actions or behaviors not covered by standard events. To report a custom event, call Track Event with an event name that you assign, and any relevant event data.

There are 2 common scenarios where you call Track Event:

- **Apps made by Wix**: An [app made by Wix](https://dev.wix.com/docs/velo/articles/api-overview/about-apps-made-by-wix.md) is on the site, but you want to track something it doesn't cover. For example, your app extends a Wix Stores site with a [shipping rates service plugin](https://dev.wix.com/docs/api-reference/business-solutions/e-commerce/extensions/shipping-rates/shipping-rates-integration-service-plugin/introduction.md) and a map component that lets buyers select their delivery location. To track how many times buyers interact with the map, call Track Event with a custom event.

- **Custom-built solutions**: The component or flow wasn't built by Wix, such as a [headless flow](https://dev.wix.com/docs/go-headless/get-started/overview/about-wix-headless.md) or a [Wix app](https://dev.wix.com/docs/build-apps/get-started/overview/about-wix-apps.md) with some custom business logic. No events are triggered automatically, so you call Track Event to report standard or custom events to connected analytics platforms.

### Custom event data

When reporting a custom event by calling Track Event, you can include any event data you need. However, some external analytics platforms require certain properties, such as `eventCategory` and `eventAction`.

## Listen for analytics events

Wix triggers standard analytics events automatically, but external platforms don't receive them unless you explicitly report them by calling Track Event. You can also register event handlers for debugging, logging, or forwarding events to a custom destination. Learn more about [analyzing user behavior with embedded scripts](https://dev.wix.com/docs/build-apps/develop-your-app/extensions/site-extensions/embedded-scripts/analyze-user-behavior-using-embedded-scripts.md).

## See also

- [About the Analytics API](https://dev.wix.com/docs/sdk/host-modules/site/analytics/introduction.md)
- [About Marketing Integrations](https://support.wix.com/en/article/about-marketing-integrations)
- [Analyze User Behavior Using Embedded Scripts](https://dev.wix.com/docs/build-apps/develop-your-app/extensions/site-extensions/embedded-scripts/analyze-user-behavior-using-embedded-scripts.md)