## Resource: About Launching Apps ## Article: About Launching Apps ## Article Link: https://dev.wix.com/docs/build-apps/launch-your-app/about-launching-apps ## Article Content: # About Launching Apps Congratulations on your decision to launch your Wix app! When you’ve finished [developing your app](https://dev.wix.com/docs/build-apps/develop-your-app/about-developing-apps), it's time to decide how to distribute it. You can choose to list your app in the Wix App Market or to distribute it on your own. ## Set up your app’s market listing and localize Set up your [market listing](https://dev.wix.com/docs/build-apps/launch-your-app/market-listing/about-market-listings). Decide whether to localize your app to cater to users in different regions, including your [market listing info](https://dev.wix.com/docs/build-apps/launch-your-app/localization/translate-app-listing) and/or [app extension names](https://dev.wix.com/docs/build-apps/launch-your-app/localization/translate-app-extensions). > **Note:** Before you can distribute your app, make sure to [release a version](https://dev.wix.com/docs/build-apps/manage-your-app/versioning/release-a-new-app-version). ## Distribute your app All apps that should be installed on customers' sites go through one of Wix's distribution flows: - Apps that should be listed on the Wix App Market are submitted to a review process. This is to check they meet our [requirements for performance, security, content, and more](https://dev.wix.com/docs/build-apps/launch-your-app/app-distribution/app-market-guidelines). Some of these checks are automated in the App Dashboard, while others are assessed manually by a member of the Wix team. - Apps that should be distributed publicly but aren’t intended for sale in the Wix App Market should be distributed using an [install link](https://dev.wix.com/docs/build-apps/launch-your-app/app-distribution/share-an-app-install-link), or [installed directly](https://dev.wix.com/docs/build-apps/launch-your-app/app-distribution/install-your-app-directly-on-sites) on a site within your account from the app dashboard, without going through a review process. If you decide to list your app in the Wix App Market, you'll need to set up your app's pricing and market listing, ensure that it works as expected and according to all regulatory requirements and guidelines, and then you can submit the app to the Wix App Market. ### Get listed in the Wix App Market Apps that will be listed in the Wix App Market require the following: #### 1 | Help your app get found Set up your [search keywords](https://dev.wix.com/docs/build-apps/launch-your-app/market-listing/add-your-get-found-info) and [audience details](https://dev.wix.com/docs/build-apps/launch-your-app/market-listing/add-your-app-audience-info). #### 2 | Price your app Set up your app’s pricing structure: Familiarize yourself with [Wix’s pricing plans and business models](https://dev.wix.com/docs/build-apps/launch-your-app/pricing-and-billing/about-pricing-plans-and-business-models), and complete the required tasks for each type: - [Freemium](https://dev.wix.com/docs/build-apps/launch-your-app/pricing-and-billing/set-up-a-freemium-business-model) - [Premium](https://dev.wix.com/docs/build-apps/launch-your-app/pricing-and-billing/set-up-a-premium-business-model) - [Usage-based](https://dev.wix.com/docs/build-apps/launch-your-app/pricing-and-billing/set-up-a-usage-based-business-model) (App Market approval required) - [Pay as you go](https://dev.wix.com/docs/build-apps/launch-your-app/pricing-and-billing/set-up-a-pay-as-you-go-business-model) (App Market approval required) Tasks include deciding whether to host your pricing page on Wix or [host your own](https://dev.wix.com/docs/build-apps/launch-your-app/pricing-and-billing/set-up-an-external-pricing-page), whether to [offer a free trial](https://dev.wix.com/docs/build-apps/launch-your-app/pricing-and-billing/set-up-and-manage-free-trials), and how to [identify and manage app users](https://dev.wix.com/docs/build-apps/launch-your-app/pricing-and-billing/identify-and-manage-app-users). See our [Payments and billing FAQs](https://dev.wix.com/docs/build-apps/launch-your-app/pricing-and-billing/payments-and-billing-faqs) for answers to common questions. #### 3 | Check your app before submission - Test your app (we offer [free premium dev sites](https://dev.wix.com/docs/build-apps/launch-your-app/app-distribution/test-your-app-on-a-premium-site) for testing purposes). - Ensure your app aligns with all [App Market guidelines](https://dev.wix.com/docs/build-apps/launch-your-app/app-distribution/app-market-guidelines). - Ensure your app aligns with all legal and security requirements (including the [Wix terms of use policy](https://dev.wix.com/docs/build-apps/launch-your-app/legal-and-security/wix-terms-of-use-policy), the [Wix App Market partner agreement](https://dev.wix.com/app-market-partner-agreement), [security guidelines](https://dev.wix.com/docs/build-apps/launch-your-app/legal-and-security/security-and-privacy-best-practice), [GDPR](https://dev.wix.com/docs/build-apps/launch-your-app/legal-and-security/gdpr-compliance/about-gdpr-and-data-protection) and [cookie consent compliance](https://dev.wix.com/docs/build-apps/launch-your-app/legal-and-security/gdpr-compliance/about-gdpr-and-data-protection). - Check that your app meets the [App checks and testing guide](https://dev.wix.com/docs/build-apps/launch-your-app/app-distribution/app-checks-and-testing-guide). #### 4 | Submit your app Once you’ve developed your app, set up the pricing structure and market listing, and completed all pre-submission tasks, you’re ready to [submit your app](https://dev.wix.com/docs/build-apps/launch-your-app/app-distribution/submit-your-first-app-version)! It can take up to 15 days to hear back from the App Market team. You can track the [status](https://dev.wix.com/docs/build-apps/launch-your-app/app-distribution/about-app-distribution#app-submission-statuses) of your submission in your app's dashboard. ### Share your unlisted app If you aren't listing your app in the Wix App Market, you can distribute it using an [install link](https://dev.wix.com/docs/build-apps/launch-your-app/app-distribution/share-an-app-install-link), or [install it directly](https://dev.wix.com/docs/build-apps/launch-your-app/app-distribution/install-your-app-directly-on-sites) on a site within your account from the app dashboard, without going through a review process. ## Promote your app Way to go! Your app is ready for distribution. Now’s the time to: - [Write a press release](https://dev.wix.com/docs/build-apps/launch-your-app/app-promotion/write-a-press-release) - [Send marketing emails](https://dev.wix.com/docs/build-apps/launch-your-app/app-promotion/send-marketing-emails) - [Perfect your market listing](https://dev.wix.com/docs/build-apps/launch-your-app/market-listing/about-market-listings) - [Improve your SEO](https://dev.wix.com/docs/build-apps/launch-your-app/app-promotion/self-promotion/seo-best-practices) - [Run a discount coupon campaign](https://dev.wix.com/docs/build-apps/launch-your-app/app-promotion/create-a-coupon) - only for Wix App Market apps - [Share your listing on your website and social media](https://dev.wix.com/docs/build-apps/launch-your-app/app-promotion/app-promotion-assets)