About Ads.txt

With Wix Ads.txt, site owners can define which Authorized Digital Sellers are allowed to sell digital advertisements on their site. This enables them to increase revenue, while ensuring security, privacy, and transparency.

The Ads.txt APIs allow your app to:

• Retrieve an existing Ads.txt file
• Append data to and update Ads.txt
• Re-set Ads.txt to Wix’s default state

The Ads.txt project is a simple, flexible, and secure method for publishers and distributors to declare authorized sellers. Read more about Ads.txt and its functionality on the website of the Interactive Advertising Bureau (IAB).

Sample Use Case: Ads.txt

This article shares a possible use case for your app. You're certainly not limited to this use case, but it might be a helpful start to plan your app's implementation.

Enable the owner of a blog to display advertisements on their site through a content discovery platform

The owners of a fitness blog would like to increase revenue by displaying advertisements on their Wix site. Your app will modify the existing Ads.txt file to enable a content discovery platform as an authorized seller.

Append an existing Ads.txt file

To add an authorized digital seller, your app will call the Append Ads.txt endpoint. You’ll need to pass the platform’s name, account id, payment type, and tag id inside the content field of the adsTxt object. You can read more about the structure of Ads.txt files on the IAB’s website.

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curl -X PATCH https://www.wixapis.com/promote-seo-txt-file-server/v2/ads \
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   	--header 'Content-Type: application/json;charset=UTF-8' \
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   	--header 'Authorization: <AUTH>' \
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   	--data-binary '{"adsTxt": {"content": "silveradexchange.com, pub-0000000000000001, RESELLER, b124y6716v287058"}}'

Notice that the content field in the response has two lines, separated by the new line (\n) control character.

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{
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   "adsTxt": {
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       "content": "google.com, pub-0000000000000000, DIRECT, f08c47fec0942fa0\nsilveradexchange.com, pub-0000000000000001, RESELLER, b124y6716v287058",
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       "default": false,
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       "subdomain": "www"
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   }
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}