About Wix Stores

Wix enables site owners to quickly and easily create and manage an online store for physical and/or digital products on their site. Read more about the Wix Stores features.


  • The catalog is a complete list of all the store’s products - compiled automatically.
  • Collections are themed groupings of items for purchase that a store owner can create to organize their products (e.g., Spring 2019, Running shoes, etc.). Products can belong to multiple collections.
  • Options are property types that customers can select within the specific product - e.g., color and size.
  • Selections are the types available within each option - e.g., red and green selections under the Color option.
  • Choices are the specific choices the customer has made within a selection - e.g., choosing the red Selection triggers the red Choice.
  • Variants are combinations of different product choices - e.g., a red shirt in size large. A variant can override the following values from the parent product:
    • Price
    • SKU
    • Weight
    • Inventory
Was this helpful?