About Wix Headless

Wix Headless lets you build a custom frontend on any stack you choose and power it with production-ready Wix business APIs. You get built-in compliance (SOC 2 Type II, HIPAA, GDPR) and a full management dashboard out of the box.

Explore what you can build and create your first project from the Wix Headless homepage.

Not a developer? You can still get started with Wix Headless without writing code. Build your site with an AI agent or a vibe coding platform, then let Wix host and manage it for you.

Wix Headless gives you:

  • Broad API coverage: Tap into Wix business solutions such as eCommerce, bookings, events, memberships, CMS, and blog, all under a single auth model and consistent API pattern.
  • Multiple frontends, one project: A website, mobile app, and other clients can share the same underlying business data and Wix business solutions.
  • Pre-built pages and logic: Leverage Wix-hosted pages for complex flows like checkout, booking, and ticket purchases, so you don't have to build them from scratch.

Development paths

Choose a path based on who hosts your frontend, who handles authentication, and where you're starting from. For a capability comparison, see Choose Your Development Path.

  • Wix-managed headless (recommended): Wix hosts, deploys, and runs your frontend.
    • With the Wix CLI: Build locally, then release with the CLI.
      • Astro (recommended): Create a project with a coding agent or the Wix CLI, or link an existing Astro project. Wix handles authentication, SEO, and extensions for you.
      • Other web frameworks: Deploy a frontend you already built, and set up authentication yourself.
    • Without the Wix CLI: Publish the site without installing the CLI.
      • Quick Start with AI: Describe the site to a chat tool, which keeps the source on Wix.
      • Static files: Upload HTML, CSS, and JavaScript, publish Figma frames, or send a Claude Design page. Wix hosts the files as they are, with no framework or build step.
    • Move an existing Wix site to a Wix-hosted frontend: Replace the editor-built frontend with a custom frontend that Wix hosts, on a site with a connected domain.
    • Move a WordPress site: An AI agent imports your WordPress or WooCommerce content into a new Wix-managed headless project.
  • Self-managed headless: Bring any framework and host it yourself, including configuration, authentication, and hosting.

Get started

Choose the option that matches what you want to do. Options that aren't Wix-managed headless are self-managed, and the description says so.

Build a new site

  • Quick Start with AI: Describe what you want to build and let an AI tool publish the site from a single prompt. You don't need the Wix CLI.
  • Quick Start with the Wix CLI: Scaffold a new Astro-based project from your terminal. The hands-on alternative when you want a local project.
  • Build with a Vibe Coding Platform: Build your frontend in Base44, Lovable, or another vibe coding platform and use Wix Headless as your backend. This is self-managed.
  • Create a Self-Managed Headless Project: Use any framework and host the frontend yourself. You want full control over framework, hosting, and authentication. This is self-managed.

Bring an existing frontend

Replace or extend a Wix site

Migrate from another platform

  • Migrate Your WordPress Site to Headless: Use an AI agent to move your WordPress site to Wix Headless. The Wix migration skill discovers your content, maps it to Wix equivalents, and imports your products, blog posts, customers, and more automatically.

AI toolkit

The Headless AI Toolkit gives your AI client the context it needs to build and manage your headless project. It explains the available tools, including the wix-headless.dev skill, the Wix plugin, Wix Skills, and the Wix MCP, and helps you choose the right one for your workflow.

Pricing

Wix Headless is free to start. Upgrade to a premium plan to unlock payments, in-depth analytics, custom domains, and more.

Get in touch

Join the Headless channel of the Devs on Wix Discord community to discuss features and connect with our growing community of developers.

Next steps

  • Quick Starts Overview: Compare quick starts and choose the right path for your project.
  • Explore options: Discover business solutions, managed infrastructure, and ways to connect AI coding tools to Wix Headless.

Last updated: 12 November 2026

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