About the Analytics Data API

The Analytics Data API enables access to a site's analytics data. Data is collected on a daily basis, and organized according to specific categories, called measurement types.

Data measurement types include:

  • Total sessions: Total amount of site visits. A session ends after 30 minutes of inactivity.
  • Total sales: Total amount of money expected from all product and service sales, before deducting refunds, shipping, and fees, including both online and manual payments.
  • Total orders: Total amount of income from sales after deducting refunds.
  • Clicks to contact: Total amount of site sessions where a visitor clicked to contact you via WhatsApp, phone or email.

Before you begin

  • Note that Wix stores analytics data for 62 days.
  • Actions that are counted in the "clicks to contact" measurement type do not include form submissions.
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