About the SEO Tags API

The SEO Tags API allows you to generate and resolve SEO tags for sites based on site and page specific metadata. The API takes a page URL and specific content information, and then returns a complete set of SEO tags, such as meta tags, Open Graph data, and structured data (JSON-LD). These SEO tags are generated dynamically in real-time when a site visitor accesses a page. This enables you to personalize SEO content based on user preferences or update product availability and pricing information as you go.

With the SEO Tags API, you can:

  • Generate optimized SEO tags for Wix product items and static pages.
  • Retrieve SEO tags including HTML meta tags, Open Graph data, and structured data.

Sample flow for real-time rendering:

  1. A site visitor navigates to https://store.com/products/air-jordan-1.
  2. Your server calls the SEO Tags API with the product slug air-jordan-1.
  3. The API returns product-specific SEO tags (price, availability, reviews).
  4. Your server injects the tags into the HTML file and serves it to the visitor.

Before you begin

It's important to note the following points before starting to code:

  • The API requires full canonical URLs for proper context extraction and SEO tag generation.

Terminology

  • Metadata: Raw information about a web page or content (such as title text, description text, product price, or availability status) that serves as input for generating SEO tags.
  • SEO tags: Collection of HTML meta tags, Open Graph data, and structured data (JSON-LD) that enhance search engine understanding of web page content.
  • Meta tags: HTML elements that provide metadata about a web page, including title, description, and other SEO-relevant information.
  • Canonical URL: Preferred URL for a web page that helps search engines understand the authoritative version of content.
  • Structured data: Machine-readable data format that helps search engines understand the content and context of web pages.
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