About the Email Subscriptions API

The Email Subscriptions API is a service that allows you to create, view, and update email subscriptions for a site's contacts. Any changes made with the Email Subscriptions API are reflected in the site's Contact List.

Wix keeps track of contacts' subscription and deliverability statuses. These statuses are automatically updated by Wix, although site contributors can change subscription status in the site Dashboard.

By using the Email Subscriptions API, you can keep subscription and deliverability statuses in sync with an external email marketing tool.

The Email Subscriptions API allows you to:

• Query existing email subscriptions.
• Update or create subscriptions by email address.
• Generate unsubscribe links for individual recipients.
• Listen for changes to subscription statuses for site contacts.

Terminology

• The email subscription object contains an email address, subscription status, and deliverability status.
• Subscription status indicates a contact's opt-in or opt-out status for marketing emails.
• Deliverability status indicates if the emails were opened or bounced, if the contact marked an email as spam, or if no activity has been reported to Wix.