trackEvent( )

Sends a tracking event to external analytics tools.

Sends an event to analytics tools connected to your site. It can send events to Google Analytics, Facebook Pixel or analytics tools set up with the Google Tag Manager.

Learn more about:

Note: This method only runs on published versions of your site. It doesn't work when previewing your site.

The trackEvent() method lets you track both standard and custom events.

The following standard events are supported:

Standard Event	Description	Used By
`AddPaymentInfo`	When a site visitor saves payment information.	`Google Analytics`, `Facebook Pixel`
`AddProductImpression`	When a site visitor views a product.	`Google Analytics`
`AddToCart`	When a site visitor adds a product to the shopping cart.	`Google Analytics`, `Facebook Pixel`
`CheckoutStep`	When a site visitor completes a checkout step.	`Google Analytics`
`ClickProduct`	When a site visitor clicks on a product.	`Google Analytics`
`CompleteRegistration`	When a site visitor completes the registration. Note: The `CompleteRegistration` event doesn't take any parameters.	`Facebook Pixel`
`InitiateCheckout`	When a site visitor starts the checkout process.	`Google Analytics`, `Facebook Pixel`
`Lead`	When a site visitor subscribes to a newsletter or submits a contact form.	`Google Analytics`, `Facebook Pixel`
`Purchase`	When the customer successfully completes the checkout process.	`Google Analytics`, `Facebook Pixel`
`RemoveFromCart`	When a site visitor removes a product from the shopping cart.	`Google Analytics`
`Schedule`	When a site visitor schedules a meeting or makes an appointment. Note: The `Schedule` event doesn't take any parameters.	`Facebook Pixel`
`StartPayment`	When a site visitor starts the payment process.	`Google Analytics`
`ViewContent`	When a site visitor views a key page, for example the product page.	`Google Analytics`, `Facebook Pixel`

Method Declaration

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Method Parameters

eventNamestringRequired

Event name. Applies to both standard and custom events. The following standard events are supported:

AddPaymentInfo
AddProductImpression
AddToCart
CheckoutStep
ClickProduct
CompleteRegistration
InitiateCheckout
Lead
Purchase
RemoveFromCart
Schedule
StartPayment
ViewContent

paramstrackingParametersRequired

The event's parameters. Note: The CompleteRegistration and Schedule events don't take any parameters.

Errors

This method doesn't return any custom errors, but may return standard errors. Learn more about standard Wix errors.

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