trackEvent( )

Sends a tracking event to external analytics tools.

Sends an event to analytics tools connected to a site. It can send events to Google Analytics, Facebook Pixel or analytics tools set up with the Google Tag Manager.

Learn more about:

Note: This method only runs on published versions of a site. It doesn't work when previewing a site.

The trackEvent() method lets you track both standard and custom events.

The following standard events are supported:

Standard Event	Description	Used By
`AddPaymentInfo`	When a site visitor saves payment information.	`Google Analytics`, `Facebook Pixel`
`AddProductImpression`	When a site visitor views a product.	`Google Analytics`
`AddToCart`	When a site visitor adds a product to the shopping cart.	`Google Analytics`, `Facebook Pixel`
`CheckoutStep`	When a site visitor completes a checkout step.	`Google Analytics`
`ClickProduct`	When a site visitor clicks on a product.	`Google Analytics`
`CompleteRegistration`	When a site visitor completes the registration. Note: The `CompleteRegistration` event doesn't take any parameters.	`Facebook Pixel`
`InitiateCheckout`	When a site visitor starts the checkout process.	`Google Analytics`, `Facebook Pixel`
`Lead`	When a site visitor subscribes to a newsletter or submits a contact form.	`Google Analytics`, `Facebook Pixel`
`Purchase`	When the customer successfully completes the checkout process.	`Google Analytics`, `Facebook Pixel`
`RemoveFromCart`	When a site visitor removes a product from the shopping cart.	`Google Analytics`
`Schedule`	When a site visitor schedules a meeting or makes an appointment. Note: The `Schedule` event doesn't take any parameters.	`Facebook Pixel`
`StartPayment`	When a site visitor starts the payment process.	`Google Analytics`
`ViewContent`	When a site visitor views a key page, for example the product page.	`Google Analytics`, `Facebook Pixel`

Method Declaration

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Method Parameters

eventNamestringRequired

Event name. Applies to both standard and custom events. The following standard events are supported:

AddPaymentInfo
AddProductImpression
AddToCart
CheckoutStep
ClickProduct
CompleteRegistration
InitiateCheckout
Lead
Purchase
RemoveFromCart
Schedule
StartPayment
ViewContent

paramstrackingParametersRequired

The event's parameters. Note: The CompleteRegistration and Schedule events don't take any parameters.

Errors

This method doesn't return any custom errors, but may return standard errors. Learn more about standard Wix errors.

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