Wix provides a set of marketing tools that help businesses grow, engage customers, and increase revenue. Whether you want to attract new visitors, retain existing customers, or optimize your advertising efforts, Wix offers a range of APIs and integrations for your efficient marketing strategy. With the Marketing APIs, businesses can create targeted promotions, increase customer engagement, and track the success of marketing campaigns. These tools ensure that you have the resources needed to grow your audience, improve retention, and drive sales effectively.
With the Marketing APIs you can:
- Define authorized digital sellers, ensuring transparency and security in digital advertising.
- Create and manage discount coupons, encouraging customer loyalty and boosting sales.
- Track and manage incentives given to participants in a referral program.
- Monitor and analyze referral performance.
- Manage referring customers, generate referral codes, and track referral activity.
- Manage individuals who join through referrals, ensuring smooth program operations.
- Optimize SEO strategy with keyword suggestions.
- Manage email marketing campaigns and their sender details.
- Create and verify "from" and "reply-to" email addresses for an email campaign.
- Manage a site's marketing consents.
- Ads.txt: A simple, flexible, and secure method for publishers and distributors to declare authorized sellers.
- Referral program: A feature that allows a site's members to refer friends to a business by sharing referral URLs. There is an option to reward both the customer doing the referring and the friend being referred.
- Referral URL: A unique link generated for each site member that can be shared with potential new customers. The member copies and shares this link with potential customers. When clicked, it brings the referred friend to the site, where they can sign up and redeem their reward.
- Referred friend: A person who clicks on a referral URL shared by a referring customer.
- Referring customer: A site member who shares a referral URL with potential new customers.
- Reward: An incentive given to both the referring customer and the referred friend for participating in the program.
- Sender: A combination of a verified email address and a name used to represent the source of an email campaign.
- Scope: The coupon scope defines the items a coupon applies to. You can apply a coupon to all items in a specific Wix application, a group within the application, or a single item within a group.
- Successful referral action: An action taken by the referred friend that triggers a reward for the referring customer. For example, placing an order or booking a session.
- Suggested keywords: Keywords suggested to compare SEO strength of potential keywords and enable optimization of SEO strategy.
- Verified email: An email address that has passed the verification process with the Sender Emails API, allowing it to be used in campaigns.