Sign Up for the Wix App Market Holiday Sale

The Wix Holiday Sale will run from October 20, 2025 – January 2, 2026.

This seasonal sale is designed to help you grow your user base and boost visibility by offering discounts on your app's plans. It will be promoted across Wix, driving high traffic and exposure for all participating apps.

Key Update for 2025–2026 Sale

During the Holiday Sale, developer sales will be temporarily disabled.

This ensures all traffic, promotion, and user attention is focused on the Wix Holiday Sale, giving your apps maximum exposure during this high-demand season.

Once the Holiday Sale ends, you'll be able to create your own developer sales again.

Benefits of joining the Wix App Market November sale

• Your app will feature in a dedicated sale collection.
• The sale will be promoted at the top of the App Market homepage and in various marketing channels across Wix.
• Your app listing will feature a prominent sale banner.
• Your market listing, pricing plan page and the Manage Apps dashboard will display the discount.
• You will have the opportunity to gain significant exposure by joining in.

Wix Holiday Sale overview

• Sale Duration: October 20, 2025 – January 2, 2026.
• Discount Options: Choose from 20%, 30%, 40%, or 50%.
• Supported Plan Cycles:
  • Yearly: The full subscription term is discounted for the first year.
  • Monthly: Discount the first month or the first 12 months.
• Eligible Plans:
  • All plans except single plans.

How to opt-in

To join the sale:

1. Go to Manage > App Market > Sale in your app's dashboard.
2. Click Join Wix Holiday Sale.
3. Choose a discount percentage: 20%, 30%, 40%, or 50%.
4. Select the plans to include in the sale (excluding single plans).
5. Select the billing cycle(s): Yearly or Yearly and Monthly. For monthly, choose either the first cycle or the first 12 cycles.
6. Click Save.

Once you create a sale in your app's dashboard, you can opt-in, opt-out, or edit the terms of your sale at any time up to and including the holiday sale duration. You can't, however, delete the sale from your Sales page.

How to participate if you're not using the Wix billing system

You can still take part, and a sale badge will be displayed in the App Market UI. Even with external billing, you'll benefit from the increased exposure and visibility that comes with being featured in the sale collection and promotional campaigns.

Wix is not liable for your sale offering, and you will be responsible for UI and product changes on your platform to facilitate the discounts and checkout flow. To start this, create a new sale checkout and package picker pages.

Track your performance

Monitor your app's sale performance from Payouts in your app's dashboard, where you'll find detailed reports on sales and discounts applied. You can see the sale data under the Offers column.

Additionally, track the increased visibility and exposure your app receives during the sale period by monitoring live installs and live upgrades from Statistics in your app's dashboard. This will help you measure the full impact of participating in the sale beyond just direct revenue.

Relevant APIs

Wix offers APIs that you can call to retrieve details about your users' participation in the sale and facilitate their checkout at the sale price.

• Get App Instance API: Check if a user upgraded during the sale. The response returns an availablePlans array. Each plan in the array has a source field that tells you where the sale originated from. If the user upgraded during the holiday sale, the source field displays the sale name.
• Get URL API: If your app has an external pricing page, you can use this URL to redirect the user straight to the checkout. If a coupon code is applied at checkout, it overrides the holiday sale terms, allowing the checkout process to proceed with the terms of that specific coupon instead.
• List App Plans By App Id: Call this API to see the discounted price in the appPlans property of the response.

See also

• About app promotion