Exposing Apps Publicly and Privately

When you build an app, you can decide whether you want that app to be:

  • Public. Published in the Wix App Market and available for general use.
  • Private. Only available on your own sites or your enterprise sites.

Public apps

Public apps are applications that you publish in the Wix App Market. In the Wix App Market, your apps are visible to millions of Wix users and can be found through search engines like Google. You can choose to offer your apps for free or sell them.

You can also decide on the size of your app’s audience by limiting it to certain countries or languages. For example, you could build a shipping app just for Indian users.

Learn more about launching apps.

Private apps

Private apps are applications that are used on your own sites, on your enterprise sites, or for other collaborative projects.

You can install these apps on as many Wix sites as you want, as long as you are an owner or contributor to the site. Enjoy the benefits of reusing the app's user-interface, code, collections, and dashboard pages.

Private apps can be installed through:

Private apps for enterprise use

With a Wix Enterprise account, you can build and reuse apps among all of your organization’s accounts and websites. Private apps built by enterprises can be exposed to all enterprise users through the Wix App Market using a ‘private collection’ that can appear in the Wix App Market sidebar.

Making your private app available to the public

You can transform your private app into a public App by submitting it in the Dev Center for review. Once your app is public, you shouldn’t use this app for private purposes (meaning, don't use this app to install newer versions of the app on sites and accounts using the private app flows).

Using custom apps in Wix Blocks

When working with Wix Blocks, you might discover another type of app called a custom app. For more information, see A Blocks App Workflow.

See also

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