Monetize your app

Launching and selling apps on Wix's App Market lets you reach millions of potential users and unlock new revenue streams.

Why sell your app on the Wix App Market

There are lots of great reasons why you should sell your app on Wix’s App Market:

• Flexible pricing options: Whether you want to offer a traditional recurring subscription, usage-based pricing, or a combination, we support it.
• Competitive revenue share: In your first year, you receive 100% of all sales revenue. After that, you keep 80%. We’ve also waived all transaction fees - forever.
• We handle payments: You set the price and plans while the Wix pricing and checkout system takes care of the rest.
• Get paid monthly: We pay out your revenue share on a net 30 EOM basis.
• Easy pricing adjustments: Whether you want to offer a free trial, a discount for recurring plans, a coupon campaign, or issue a refund, our system supports it.
• Local currency and tax support: When we list your app in other territories, our system calculates the fair market rate and tax for that location and sets the price in the local currency to optimize sales.
• Track your payout data: You can easily see all your payout data and generate reports from the Wix Dev Center.

Terminology

Below are the key concepts you should be familiar with in order to make the best decisions for your app’s pricing and billing.

• Pricing plan: A package of benefits that users can select for purchase.
• Billing model: How each pricing plan defines the amount that users pay for the plan and the frequency of the payments.
• Business model: A label assigned to your app that affects how it is marketed in the Wix App Market.
• Free trial: A version of your app that would normally require purchase, but that you are providing for free for a set period of time.
• Pricing page: A page that users land on after they click on the install button for your app, to select a plan for purchase.
• Payout: Wix’s transfer of earned revenue to your bank account.
• Instance: An object that identifies your app on a specific site and the pricing plan that site has installed.

How to set up your app’s pricing

Ready to start selling your app? Here’s what you need to do to set up your app’s pricing and billing:

1. Define your pricing plans and business model.
2. Decide whether to offer a free trial.
3. Choose where to host your app’s pricing page.
4. Identify each user and the plan they installed, and provide the features they paid for.