Manage User Reviews

User reviews are a really important part of your app's success. Reviews help you:

  • Learn how people use your app, the features they need, and what they love most.
  • Improve your offering – add requested features, fix bugs, remove unnecessary features, and more.
  • Build good relationships with customers by showing them that you take their feedback seriously.

You can view and manage your user reviews in the Reviews page in your app's dashboard.

Get notified about new reviews

We send email notifications about new reviews to your Support Email with a link so that you can reply to reviews on the go. To add or update the Support Email address:

  1. Go to the Contact Info page in your app's dashboard.
  2. Add an email address in the Support Email field.
  3. Click Save.

Respond to reviews

App owners can respond to reviews directly from the Reviews page. We strongly recommend checking your reviews at least once a day, and responding to questions and negative reviews within 24 hours.

To respond to a review:

  1. Go to the Reviews page in your app's dashboard.
  2. Click the More Actions icon next to the review you want to respond to.

Best practice for responding

  • Keep your response friendly, professional, and to the point. As it's a public page everyone can see what you write, so always be calm and polite.
  • Respond to frustrated customers with understanding (and don’t take it personally).
  • If there are minor bugs that you aren’t fixing right away, reply to let them know you’re on it, and then edit your reply once it’s fixed.
  • If you have any follow-up questions for users, continue the conversation over email or through your support page (include your email address or a link when you reply to the review). The Reviews page isn’t set up for conversations.
  • If you’re able to resolve the user’s issue, ask them to rate your app again.

Get more reviews with prompts

We encourage you to request reviews from your users when and where it makes sense within your product flow (a happy moment works well, like when a user has completed their first action).

You can open a review modal as a new tab or window in any flow in your product, such as from within your product's dashboard, or refer users to it by including the link in an email.

Open it by calling this URL (substituting your App ID in the appropriate place in the URL):  

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Note about iframe apps

In iframe apps, you can make it easy for users to review your app. Open the Reviews page directly from the App Settings panel (in the Support tab).

Prohibited ways to gather reviews

The following actions violate our review policy and may lead to review removal, exclusion from promotions, or app removal from the Wix App Market:

  • Self-reviews: You can't leave reviews for your own app.
  • Fake reviews: You can't write or solicit fake reviews.
  • Forced reviews: Don't block access to app features or content to compel users to leave reviews or ratings.
  • Incentivized reviews: Don't offer discounts, free trials, gift cards, or other incentives in exchange for reviews.
  • Misleading UX/UI patterns: Don't create UX flows that pressure users into leaving reviews, such as making it mandatory in an onboarding process.

Note: If we aren’t sure if a review was collected according to the guidelines and is indeed real, we will remove it.

Removing reviews

As a developer, you can request that Wix review and potentially remove user reviews under the following conditions:

  • Meaningless content: Reviews containing meaningless text, such as "sjbvhljabvhabvv".
  • Irrelevant content: Reviews unrelated to your app, such as platform-wide complaints.
  • Spam or advertising: Reviews promoting unrelated products or services.
  • Offensive language: Reviews with slurs, threats, or inappropriate language.
  • Review manipulation: Reviews that are clearly fake, duplicated, or written by affiliated individuals (developers, team members, etc.).
  • Personal information: Reviews containing private data like email addresses or phone numbers.
  • Platform-related bugs: Reviews addressing issues caused by Wix’s platform rather than the app.

If you've seen a review that meets the above conditions, open a ticket telling us why you believe it should be removed. If there are several reviews that need action, gather them in a spreadsheet to help us take action.

Reviews that Wix won't remove

These are common cases where removal requests will not be approved:

  • Old reviews: Reviews aren’t removed solely due to age.
  • Misunderstandings and user errors: Misunderstandings often signal usability issues in the app.
  • Complaints about pricing: Users are free to express dissatisfaction with pricing.
  • Negative but honest feedback: Honest feedback, even if critical, will remain as long as it adheres to guidelines.
  • Feature requests: Reviews requesting features are valid unless evidence shows the feature has already been implemented.
  • Subjective opinions: Opinions such as "I didn’t like the design" are valid and won’t be removed.
  • Resolved bugs: Reviews mentioning resolved issues reflect app responsiveness and reliability.

See also

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