About Launching Apps

Congratulations on your decision to launch your Wix app!

When you’ve finished developing your app, it's time to decide how to distribute it. You can choose to list your app in the Wix App Market or to distribute it on your own.

Set up your app’s market listing and localize

Set up your market listing.

Decide whether to localize your app to cater to users in different regions, including your market listing info and/or app extension names.

Note: Before you can distribute your app, make sure to release a version.

Distribute your app

All apps that should be installed on customers' sites go through one of Wix's distribution flows:

  • Apps that should be listed on the Wix App Market are submitted to a review process. This is to check they meet our requirements for performance, security, content, and more. Some of these checks are automated in the App Dashboard, while others are assessed manually by a member of the Wix team.
  • Apps that should be distributed publicly but aren’t intended for sale in the Wix App Market should be distributed using an install link, or installed directly on a site within your account from the app dashboard, without going through a review process.

If you decide to list your app in the Wix App Market, you'll need to set up your app's pricing and market listing, ensure that it works as expected and according to all regulatory requirements and guidelines, and then you can submit the app to the Wix App Market.

Get listed in the Wix App Market

Apps that will be listed in the Wix App Market require the following:

1 | Help your app get found

Set up your search keywords and audience details.

2 | Price your app

Set up your app’s pricing structure: Familiarize yourself with Wix’s pricing plans and business models, and complete the required tasks for each type:

Tasks include deciding whether to host your pricing page on Wix or host your own, whether to offer a free trial, and how to identify and manage app users.

See our Payments and billing FAQs for answers to common questions.

3 | Check your app before submission

4 | Submit your app

Once you’ve developed your app, set up the pricing structure and market listing, and completed all pre-submission tasks, you’re ready to submit your app!

It can take up to 15 days to hear back from the App Market team. You can track the status of your submission in your app's dashboard.

Share your unlisted app

If you aren't listing your app in the Wix App Market, you can distribute it using an install link, or install it directly on a site within your account from the app dashboard, without going through a review process.

Promote your app

Way to go! Your app is ready for distribution. Now’s the time to:

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