Introduction

With Wix Marketing Tags, you can embed marketing tags in your website. The supported marketing tags are:

• Google Ads Conversion tag

  Note: The Google Ads Conversion tag was previously called Google AdWords tag.

• Google Analytics tag

  Note: Both Google Universal Analytics tags and Google Analytics 4 tags are supported.

• Yandex Metrica tag
• Facebook Pixel tag
• Google tag

These marketing tags enable you to track user activity, ad conversion rates, and more.

The Marketing Tags API allows you to:

• List marketing tags
• Create and update marketing tags
• Delete marketing tags

Import statement

To use Wix Marketing Tags, import { marketingTags } from the wix-marketing-tags.v2 module:

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Terminology

• Domain: Specifies which website is associated with the marketing tag.

  Note: When you change the domain of a Wix site, the embedded marketing tags won’t load anymore. To update the domain use the Upsert Marketing Tag function.

• Tracking ID: Specifies your external tracking ID. Learn more about each tracking ID in the corresponding object description. These are the supported external IDs:

  Marketing Tag	External ID Name	ID Format
  Google Ads Conversion tag	Conversion ID	AW-123456789
  Google Universal Analytics tag	Analytics ID	UA-12345-1
  Google Analytics 4 tag	Measurement ID	G-12345
  Yandex Metrica tag	Tag number	123456789
  Facebook Pixel tag	Pixel ID	123456789
  Google tag	Tag Manager Container ID	GTM-12345

Override permissions

Functions in Wix Marketing Tags are restricted and only run if you elevate permissions using the wix-auth elevate() function.