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With Wix Marketing Tags, you can embed marketing tags in your website. The supported marketing tags are:

These marketing tags enable you to track user activity, ad conversion rates, and more.

Note: Only one marketing tag of each type is supported per Wix site.

The Marketing Tags API allows you to:

  • List marketing tags
  • Create and update marketing tags
  • Delete marketing tags

Import statement

To use Wix Marketing Tags, import { marketingTags } from the wix-marketing-tags.v2 module:



  • Domain: Specifies which website is associated with the marketing tag.

    Note: When you change the domain of a Wix site, the embedded marketing tags won’t load anymore. To update the domain use the Upsert Marketing Tag function.

  • Tracking ID: Specifies your external tracking ID. Learn more about each tracking ID in the corresponding object description. These are the supported external IDs:

    Marketing TagExternal ID NameID Format
    Google Ads Conversion tagConversion IDAW-123456789
    Google Universal Analytics tagAnalytics IDUA-12345-1
    Google Analytics 4 tagMeasurement IDG-12345
    Yandex Metrica tagTag number123456789
    Facebook Pixel tagPixel ID123456789
    Google tagTag Manager Container IDGTM-12345

Override permissions

Functions in Wix Marketing Tags are restricted and only run if you elevate permissions using the wix-auth elevate() function.

Warning: Elevating a function allows it to be called by any site visitor. Exercise caution to prevent security vulnerabilities.

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