Sends a tracking event to external analytics tools.
The trackEvent() function sends an event to analytics tools connected
to your site. It can send events to Google Analytics, Facebook Pixel or analytics tools set up with the Google Tag Manager.
Learn more about:
Note: The trackEvent() function only runs on published versions of your site.
It doesn't work when previewing your site.
The trackEvent() function lets you track both standard and custom events.
The following standard events are supported:
| Standard Event | Description | Used By |
|---|---|---|
AddPaymentInfo | When a site visitor saves payment information. | Google Analytics, Facebook Pixel |
AddProductImpression | When a site visitor views a product. | Google Analytics |
AddToCart | When a site visitor adds a product to the shopping cart. | Google Analytics, Facebook Pixel |
CheckoutStep | When a site visitor completes a checkout step. | Google Analytics |
ClickProduct | When a site visitor clicks on a product. | Google Analytics |
CompleteRegistration | When a site visitor completes the registration. Note: The CompleteRegistration event doesn't take any parameters. | Facebook Pixel |
InitiateCheckout | When a site visitor starts the checkout process. | Google Analytics, Facebook Pixel |
Lead | When a site visitor subscribes to a newsletter or submits a contact form. | Google Analytics, Facebook Pixel |
Purchase | When the customer successfully completes the checkout process. | Google Analytics, Facebook Pixel |
RemoveFromCart | When a site visitor removes a product from the shopping cart. | Google Analytics |
Schedule | When a site visitor schedules a meeting or makes an appointment. Note: The Schedule event doesn't take any parameters. | Facebook Pixel |
StartPayment | When a site visitor starts the payment process. | Google Analytics |
ViewContent | When a site visitor views a key page, for example the product page. | Google Analytics, Facebook Pixel |
Event name. Applies to both standard and custom events. The following standard events are supported:
AddPaymentInfoAddProductImpressionAddToCartCheckoutStepClickProductCompleteRegistrationInitiateCheckoutLeadPurchaseRemoveFromCartScheduleStartPaymentViewContentThe event's parameters. Note: The CompleteRegistration and Schedule events don't take any parameters.