When you submit your app to the Wix App Market, the review team checks it against a set of technical, UX, and marketing requirements. If your app doesn't meet these, it's declined and you receive feedback explaining what needs to change.
This article covers the most common reasons apps are declined, organized by category, so you can address them before you submit, or fix them quickly if you get a decline notice.
Note: Your app is locked during the review period and can't be edited until the review is complete.
Tip: Before you submit, run through the App Checks and Testing Guide and make sure your app aligns with the App Market Guidelines.
Bugs preventing core functionality is the most common decline reason. If the review team can't use your app's core features, your submission is declined immediately.
Common issues include:
Test your app thoroughly on a real Wix site before submitting, including after installation, after upgrading to a paid plan, and on the published live site. Wix offers free Premium development sites for exactly this purpose. Make sure every flow a user could take actually works end to end.
Even if your app doesn't crash, it may still be declined if it doesn't behave the way your listing says it does. The review team reads your listing description and tests the app against it.
Common issues include:
Align your app's actual behavior with what your listing promises. If a feature is not yet ready, don't include it in your description. If your app requires specific setup steps, make them visible in the app. Don't rely on users finding external docs on their own.
The review team assesses whether your app is intuitive to use. An app can be fully functional but still get declined if users would find it confusing.
Common issues include:
Follow Wix's UX and UI best practices. Test your app as a first-time user would. What do they see on first install? Is it clear what to do next? If your app requires setup, prompt users to complete it.
Your app's profile media is one of the first things users see in the App Market. Low-quality or non-compliant media is a very common decline reason.
Common issues include:
Follow the full media specifications in Add Your Media. Aim for 5–6 high-quality images that show your app working on a real Wix site. Use images to tell a story: show key features progressively from one image to the next.
Your App Market listing text needs to be accurate, complete, and professionally written. The review team checks that links work, the description matches the app, and the content meets quality standards.
Common issues include:
Review Add Your App Info before submission. Make sure your demo site is live, your description reads naturally, and all links work. Write your description in fluent paragraphs. The features section handles bullet points.
If your app integrates with a specific Wix business solution (such as Wix Stores or Wix Bookings), you need to configure your app's audience requirements so it's only installed on compatible sites. Misconfiguring this is a common reason for decline.
Common issues include:
Read Add Your App Audience Info. Only require the products your app actually depends on. To verify your configuration, install your app on a site that doesn't have the required product. If configured correctly, Wix prompts the user to install the required product before your app can be installed.
Many pricing-related declines come down to incomplete setup or a business model that needs clarification before the team can approve the app.
Common issues include:
Set up your pricing carefully before submitting. Use a Wix pricing page and make sure each plan has a clear name, description, and set of benefits. If your app uses external billing, configure it as a Partner Billed App before submitting.
If your app has paid plans, you're responsible for implementing the logic that restricts features for free users and guides them toward upgrading. The review team tests this flow, and it's a frequent source of declines.
Common issues include:
Implement plan detection using the app instance and enforce feature restrictions in your code. Add an upgrade CTA wherever a free user would hit a paywall. Test the full upgrade flow: install as a free user, upgrade, and verify the experience changes as expected. See Test Your App's Upgrade Process for step-by-step guidance.
If the review team can't successfully install your app, the review ends there.
Common issues include:
Test your full installation flow on a fresh Wix site before submitting. Think about how a first-time user with no prior knowledge of your app would experience the installation flow.
If you've made changes to your app profile but haven't released a new version, the review team sees an incomplete or outdated profile.
Common issues include:
Before submitting, make sure you've released a new version that includes all your latest changes. Check that the version status in the app dashboard shows Released, not Draft.