SEO Best Practice Guide
Search Engine Optimization (SEO) is a set of strategies aimed at enhancing the performance of your app’s listing and website pages in organic search results (Google, Bing, etc.). This short guide tells you a few great ways to improve the SEO of your app listing page and increase your app’s visibility.
Encourage user reviews
Your App Market review star ratings appear in actual Google search results. Your star rating can increase the amount of users coming from Google search and promotes trust to potential users both on Google and within the Wix App Market itself.
Learn how to prompt users to leave reviews.
Optimize your App Market listing
Make your App Market listing easy for users to discover with clear and descriptive information by incorporating high-quality images, videos, features, and a compelling app description.
Google utilizes textual and visual content to understand and rank web pages, emphasizing the importance of using relevant keywords to enhance organic performance.
Describe your product using relevant keywords to improve your organic performance. The best way to think about keywords is, “what would a user type into Google to find this product or service”.
If you are starting with app store optimization, you should consider improving the copy on your page so users can find your apps using branded and non-branded keywords.
- Branded: Your brand is included in the search. E.g., Wix Stores. Including the name of our app and the behind it helps you to quickly capture qualified leads from users who know and appreciate our work.
- Non-branded: No brand included in the search: E.g., eCommerce website tools. These keywords help you reach new users who require the solutions that your app offers.
Here’s an example of a branded search for “Modalyst” – you can see the App Market listing ranks immediately after their own website:
Learn more about optimizing your App Market listing.
Create an integrations page on your website
This helps to show users your relevancy, and integration with a strong brand like Wix sends additional trust signals. Also for branded keyword searches, which have very high conversion intent, your integration page and App Market listing often appear in Google search results. Here are some examples of successful apps with integration pages:
Develop niche-related content
When users search for branded topics, the conversion intent is very high. Also it’s less competitive because fewer people are competing for that query. Here’s an example:
- “How to start a Wix dropshipping store” is far less competitive than “How to create a dropshipping store”.
- For branded search you can see two apps on the market created blog posts on the “Wix dropshipping” topic, and rank on page 1. Whereas for the non-branded search, the page 1 results are dominated by huge brands and affiliates.
- Don’t forget about video content – YouTube is the second largest search engine in the world.
Utilize relevant links
Incorporate relevant and meaningful links within your content and to your content. Google gains context by understanding backlinks connections and anchor text that lead to each page. Adding relevant links to and from your app can influence the relevancy of your page in search results.
- Include a link to your homepage on your App Market listing rather than a PPC or landing page for a broader representation of your brand.
- When you mention Wix, your app, or a specific Wix product (for example Wix eCommerce or Wix Blog) include a link to the relevant page or your specific App Market listing.
