Some apps aren’t intended for sale in the Wix App Market. For example, enterprise businesses may build specialized apps for their subsidiaries, agencies may build and install apps for customers’ sites, and others may choose to sell their apps privately without getting listed in the Wix App Market.
These apps are designed and built to work on Wix sites, but aren’t intended for sale in the Wix App Market.
In these cases, the app is considered unlisted, and there’s no need to go through the submission process for the Wix App Market. Instead, you can create a link in your app dashboard to share with users.
To create an install link, complete the following steps:
for the app.When a user opens your install link, they’ll be directed to a generic app page with an install button.
To trigger installation from outside Wix, like from a button on a published site, and add a post-install redirect, use the external install flow. Unlisted apps must pass the share install link's unique ID as the shareUrlId query parameter in the installation URL. Learn how to extract the ID and add it to the URL in Set Up the External Install Flow.
Last updated: 30 June 2026