Adding the right App Audience info helps Wix users decide whether your app is the right solution for them and increases your app's exposure to relevant Wix users.
To configure your app audience settings:
When your app's functionality depends on a specific Wix product (such as Wix Stores, Wix Bookings, or Wix Events), you can designate it as a required Wix product in your App Audience settings. That designation ensures that Wix users have the necessary infrastructure in place before they can install and use your app.
Important: Most Wix APIs require the relevant Wix app to be installed on the site. For example, to use Stores APIs, the Wix Stores app must be installed. To use Bookings APIs, the Wix Bookings app must be installed. If your app calls these APIs, select the corresponding Wix product as required to prevent installation and runtime errors.
The installation behavior depends on the type of dependency:
For most required Wix products (such as Wix Stores, Wix Bookings, Wix Events, and Wix Restaurants Orders), they are manual dependencies:
When a Wix user attempts to install your app and a required Wix product is not installed on their site:
This automatic check prevents Wix users from installing your app and encountering errors or losing functionality due to missing dependencies.
Checkout & Orders (the eCommerce app) is a special case and is auto-installed.
When you select Checkout & Orders as a required product, Wix automatically installs the base eCommerce app alongside your app whenever a Wix user installs it. The Wix user does not need to manually install it first—Wix installs the eCommerce app automatically in the background.
This streamlined installation ensures that eCommerce functionality is immediately available when your app is installed.