With Wix Marketing Tags, site owners can embed marketing tags in their website. The supported marketing tags are:

• Google Ads Conversion tag

  Note: The Google Ads Conversion tag was previously called Google AdWords tag.

• Google Analytics tag

  Note: Both Google Universal Analytics tags and Google Analytics 4 tags are supported.

• Yandex Metrica tag

• Facebook Pixel tag

• Google tag

These marketing tags enable site owners to track user activity, ad conversion rates, and more.

Note: Only one marketing tag of each type is supported per Wix site.

The Marketing Tags APIs allow your app to:

• List marketing tags
• Create and update marketing tags
• Delete marketing tags

• Domain: Specifies which website is associated with the marketing tag.

  Note: When the site owner changes the domain of a Wix site, the embedded marketing tags won’t load anymore. To update the domain use the Upsert Marketing Tag endpoint. Currently, there is no way to sign up for notifications when a site owner changes their domain name.

• Tracking ID: Specifies which external ID is associated with the site owner. Learn more about each tracking ID in the corresponding object description. These are the supported external IDs:

  Marketing Tag	External ID Name	ID Format
  Google Ads Conversion tag	Conversion ID	AW-123456789
  Google Universal Analytics tag	Analytics ID	UA-12345-1
  Google Analytics 4 tag	Measurement ID	G-12345
  Yandex Metrica tag	Tag number	123456789
  Facebook Pixel tag	Pixel ID	123456789
  Google tag	Tag Manager Container ID	GTM-12345

This article shares a possible use case your app could support, as well as an example flow. You're certainly not limited to this use case, but it can be a helpful jumping off point as you plan your app's implementation.

Your app could help site owners manage their marketing tags after they have updated their site structure. First, you’ll list the existing tags. Then your app will update the associated domains.

First, your app will call the List Marketing Tags endpoint to retrieve the marketing tags that the owners have previously embedded.

Copy Code
curl -X GET \
    https://www.wixapis.com/marketing/v1/tags \
    -H 'Content-Type: application/json' \
    -H 'Authorization: <AUTH>'

In the response of the call, you can see that the associated domains are out-dated, and thus the marketing tags won’t load anymore.

Copy Code
{"tags": [
    {
        "id": "994ba324-682c-4d81-abd6-84e4be44ba3c",
        "type": "GOOGLE_ADS",
        "enabled": true,
        "google_ads":   {
            "domain": "old-domain.com",
            "tracking_id": "AW-672490861"
        }
    },
    {
        "id": "123ba321-678c-4d81-abd6-84e4be44ba3c",
        "type": "FACEBOOK_PIXEL",
        "enabled": true,
        "facebook_pixel":   {
            "domain": "old-domain.com",
            "tracking_id": "123456789"
        }
    }
]}

Then, you’ll do a separate call of the Upsert Marketing Tag endpoint for each tag to change the associated domain. You’ll need to pass the new domain in the body of each call, as shown in the example below for the Google Ads Conversion tag.

Copy Code
curl -X POST \
    https://www.wixapis.com/marketing/v1/tags  \
    -H 'Content-Type: application/json' \
    -H 'Authorization: <AUTH>'
    -d '{
             "tag": {
                 "enabled": true,
                 "google_ads": {
                  "domain": "new-domain.com",
                  "tracking_id": "AW-672490861",
                 }
               }
             }'