With Wix Marketing Tags, site owners can embed marketing tags in their website. The supported marketing tags are:
Note: The Google Ads Conversion tag was previously called Google AdWords tag.
Note: Both Google Universal Analytics tags and Google Analytics 4 tags are supported.
These marketing tags enable site owners to track user activity, ad conversion rates, and more.
Note: Only one marketing tag of each type is supported per Wix site.
The Marketing Tags APIs allow your app to:
Domain: Specifies which website is associated with the marketing tag.
Note: When the site owner changes the domain of a Wix site, the embedded marketing tags won’t load anymore. To update the domain use the Upsert Marketing Tag endpoint. Currently, there is no way to sign up for notifications when a site owner changes their domain name.
Tracking ID: Specifies which external ID is associated with the site owner. Learn more about each tracking ID in the corresponding object description. These are the supported external IDs:
| Marketing Tag | External ID Name | ID Format |
|---|---|---|
| Google Ads Conversion tag | Conversion ID | AW-123456789 |
| Google Universal Analytics tag | Analytics ID | UA-12345-1 |
| Google Analytics 4 tag | Measurement ID | G-12345 |
| Yandex Metrica tag | Tag number | 123456789 |
| Facebook Pixel tag | Pixel ID | 123456789 |
| Google tag | Tag Manager Container ID | GTM-12345 |