About Marketing Tags
With Wix Marketing Tags, site owners can embed marketing tags in their website. The supported marketing tags are:
-
Note: The Google Ads Conversion tag was previously called Google AdWords tag.
-
Note: Both Google Universal Analytics tags and Google Analytics 4 tags are supported.
These marketing tags enable site owners to track user activity, ad conversion rates, and more.
Note: Only one marketing tag of each type is supported per Wix site.
The Marketing Tags APIs allow your app to:
- List marketing tags
- Create and update marketing tags
- Delete marketing tags
Terminology
-
Domain: Specifies which website is associated with the marketing tag.
Note: When the site owner changes the domain of a Wix site, the embedded marketing tags won’t load anymore. To update the domain use the Upsert Marketing Tag endpoint. Currently, there is no way to sign up for notifications when a site owner changes their domain name.
-
Tracking ID: Specifies which external ID is associated with the site owner. Learn more about each tracking ID in the corresponding object description. These are the supported external IDs:
Marketing Tag External ID Name ID Format Google Ads Conversion tag Conversion ID AW-123456789 Google Universal Analytics tag Analytics ID UA-12345-1 Google Analytics 4 tag Measurement ID G-12345 Yandex Metrica tag Tag number 123456789 Facebook Pixel tag Pixel ID 123456789 Google tag Tag Manager Container ID GTM-12345