About the Wix Brand API

The Wix Stores Brand API allows you to create and manage brands that can be assigned to products using the Products API.

This API provides all the necessary functionality to manage a bank of brands, which can be applied to products to ensure a consistent brand experience across your store.

This integration enhances product visibility and customer engagement, making it easier for customers to find products based on their brand preferences.

With the Wix Brand API, your app can:

• Create and manage a bank of brands.
• Retrieve information about existing brands.

Before you begin

It’s important to note the following points before starting to code:

• The site owner must have the Wix Stores app installed.
• Your app has the necessary permissions to access the Brand API.

Sample flows

• Create a product with a new brand
• Assign existing brand to a product