About Brands

The Brands API allows you to create and manage brands, which can then be assigned to products using the Products API.

Brands enhance product visibility and customer engagement, making it easier for customers to find products based on their brand preferences.

This API provides all the necessary functionality to manage a bank of brands, which can be applied to products to ensure a consistent brand experience across your store.

With the Brands API, you can:

• Create and manage a bank of brands.
• Retrieve information about existing brands.

Before you begin

It’s important to note the following point before starting to code:

• The site owner must install the Wix Stores app.

Sample flows

• Create a product with a new brand
• Assign existing brand to a product