The Social Media API allows you to track when a loyalty customer follows a social media channel. After following a social media channel, the customer's loyalty account receives some loyalty points.
With the Social Media API, you can:
- Add a new channel to an account's followed channels.
- List all social media channels of a member.
It's important to note the following before starting to code:
- A site must have the Wix Loyalty Program installed to use this API.
- Members can only follow enabled channels. A Wix user has to enable channels in the dashboard.
- Social media: Online platforms and apps that enable users to create, share, and engage with content, as well as interact with others through communication, collaboration, and networking. For example, Facebook, Instagram, X, and LinkedIn.
- Loyalty points: Type of reward system used by businesses to encourage customer engagement and retention. Customers earn points based on their purchases or specific actions, such as referrals or social media engagement. These points can typically be redeemed for discounts, free products, or exclusive benefits, fostering brand loyalty and repeat business.