About the Email Subscriptions API

The Email Subscriptions API is a service that allows you to create, view, and update email subscriptions for a site's contacts. Any changes made with the Email Subscriptions API are reflected in the site's contact list.

Wix keeps track of contacts' subscription and deliverability statuses. These statuses are automatically updated by Wix, although Wix users can change subscription status in the site Dashboard.

The Email Subscriptions API allows you to:

• Query existing email subscriptions.
• Update or create subscriptions by email address.
• Generate unsubscribe links for individual recipients.
• Listen for changes to subscription statuses for site contacts.

Sample use cases

• Check Wix for subscription status before a campaign
• Sync subscription status with an email marketing tool

Terminology

• Email subscription: Object that includes an email address, subscription status, and deliverability status.
• Subscription status: Whether a contact has opted in or out for marketing emails.
• Deliverability status: Whether emails to this contact were opened or bounced, if the contact marked an email as spam, or if no activity has been reported to Wix.