Before executing this skill, read these referenced skills with ReadFullDocsArticle:
Shipping flows that also serve AOV goals (read with ReadFullDocsArticle if shipping domain is active):
Related skills (read with ReadFullDocsArticle if needed):
Incentivize customers to spend above the store's current average order value (AOV) by creating threshold-based discounts that reward higher cart totals.
Goal ID: UPSELL_BOOST
The merchant wants to increase the average amount customers spend per order. This is achieved by setting a minimum subtotal condition above the current AOV, so customers are encouraged to add more items or upgrade to higher-priced products to unlock the discount.
| KPI | Definition | How to measure |
|---|---|---|
| Average Order Value (AOV) | Total revenue / total orders | getSiteData — revenue / ordersCount |
| Revenue per order | Gross revenue attributed to each completed order | Track via order data before and after campaign |
| Discount redemption rate | Orders qualifying for the discount / total orders | Count orders with the discount applied vs total |
| Cart size increase | Change in items per order after campaign | Compare items per order pre/post |
Activate this goal when the merchant expresses any of the following intents:
The primary action for this goal. Creates a percentage discount with a minSubTotal condition set above the current AOV. The discount percentage and threshold are tiered based on the store's average profit margin.
When to use: Always the first recommendation for AOV-focused goals. Works best when the store has clear AOV data and margin information.
Key mechanics:
A complementary action that increases AOV by encouraging multi-item purchases. Instead of a subtotal threshold, it uses an item quantity threshold.
When to use: When the catalog has natural cross-sell opportunities (complementary products, accessories, related items). Particularly effective when the store has many lower-priced items where quantity-based incentives drive higher totals.
Key mechanics:
getSiteData (revenue / ordersCount)(new_aov - baseline_aov) / baseline_aov * 100| Scenario | Recommended Flow | Rationale |
|---|---|---|
| Clear AOV data, margin data available | Upsell Boost (primary) | Full data enables optimal threshold + discount calculation |
| Low-data store (few orders) | Upsell Boost with conservative defaults | Use price_p50 as AOV proxy, 10% discount, 1.15x threshold |
| Catalog has natural bundles | Bundle & Save (secondary) | Multi-item incentive drives AOV through quantity |
| Both AOV and cross-sell opportunity | Both flows, different scopes | Upsell Boost on high-value categories, Bundle & Save on accessories |
| Merchant specifies exact values | Honor merchant input | User overrides always take priority over calculated values |